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The Business Standard

Thursday
September 04, 2025

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THURSDAY, SEPTEMBER 04, 2025

Advertising Industry

Advertising Industry

Is the golden era of humour in advertising over?

Is the golden era of humour in advertising over?

Brands have aspired to stand-up comedy for more than 200 years. But advertising may have reached a mike-drop moment

The logo of Amazon is seen at the company's logistics center in Bretigny-sur-Orge, near Paris, France, 7 December, 2021. PHOTO: REUTERS/Gonzalo Fuentes

Amazon trots out YouTube-sized advertising business

The largest advertising-supported video portal on the planet. Photo: Bloomberg

With Covid crushing advertising, YouTubers turn to subscriptions

FILE PHOTO: The logo of Publicis group is seen at the high profile startups and high tech leaders gathering, Viva Tech,in Paris, France May 16, 2019. REUTERS/Charles Platiau/File Photo

Advertisers stare into the coronavirus abyss

Photo: Reuters

Coronavirus could cost US advertising industry billions

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