Lifebuoy, Brac join forces to reach 730,000 school children with vital hand hygiene programme | The Business Standard
Skip to main content
  • Latest
  • Economy
    • Banking
    • Stocks
    • Industry
    • Analysis
    • Bazaar
    • RMG
    • Corporates
    • Aviation
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
The Business Standard

Tuesday
June 10, 2025

Sign In
Subscribe
  • Latest
  • Economy
    • Banking
    • Stocks
    • Industry
    • Analysis
    • Bazaar
    • RMG
    • Corporates
    • Aviation
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
TUESDAY, JUNE 10, 2025
Lifebuoy, Brac join forces to reach 730,000 school children with vital hand hygiene programme

Corporates

Press Release
16 September, 2023, 04:15 pm
Last modified: 16 September, 2023, 04:17 pm

Related News

  • BRAC’s project helps 25,000 out-of-school children return to education
  • Communities and municipalities must work together to solve plastic waste issues
  • 67,000 women migrants, mostly tortured, return home in 6 years: BRAC
  • BRAC and EU join forces to support humanitarian response in Cox’s Bazar
  • A visionary’s legacy: Rebuilding war-torn Bangladesh

Lifebuoy, Brac join forces to reach 730,000 school children with vital hand hygiene programme

Press Release
16 September, 2023, 04:15 pm
Last modified: 16 September, 2023, 04:17 pm

In a significant step towards improving child health and hygiene, Unilever Bangladesh Ltd (UBL) and BRAC have signed a Memorandum of Understanding (MoU) to launch UBL's brand Lifebuoy's hand hygiene programme for school children. 

The MoU signing ceremony took place at UBL's Corporate Office, where Nilushi Jayatileke, Personal Care Head and Marketing Director of Unilever Bangladesh Ltd., and Hossain Ishrath Adib, Director, Water, Sanitation and Hygiene (WASH) and Integrated Development Programme (IDP), BRAC, formalised the partnership, reads a press release. 

The signing ceremony was attended by Shamima Akhter, Director-Corporate Affairs, Partnerships and Communications at Unilever Bangladesh Ltd., Farzana Ferdous, Marketing Manager, Skin Cleansing, Unilever Bangladesh Ltd. and Zillur Rahman, Programme Head, WASH, BRAC, among other high officials of the respective organisations.

Lifebuoy, the world's No1-selling germ-protection soap, has long been dedicated to empowering mothers and ensuring healthier lives for their children by promoting improved hygiene practices, with a special emphasis on the simple yet impactful act of handwashing. 

The Business Standard Google News Keep updated, follow The Business Standard's Google news channel

The brand's Handwashing Behaviour Change Programme, which has been running since the 1990s, has reached over 1.1 crore school children, evolving from a basic handwashing initiative into a comprehensive mission to elevate hand hygiene standards and advocate for better hygiene habits. 

With its 21-day habit change programme, Lifebuoy consistently conveys the crucial message that "A simple act of handwash with soap can save millions of lives from diseases."

This year, Lifebuoy is taking its commitment to the next level by partnering with the world's number 1 and largest NGO—BRAC—to roll out the 21-day behaviour change programme across Bangladesh. The project plans to reach 1500 schools across 67 upazillas in 14 districts throughout Bangladesh, educating 730,000 school students on the significance and proper techniques of handwashing with soap, and encouraging children to extend their knowledge beyond the classroom by sharing the techniques within their families.

Nilushi Jayatileke, Personal Care Head and Marketing Director, Unilever Bangladesh Ltd., said, "Teaching children the importance of handwashing from an early age not only helps protect them from illnesses but also extends the knowledge to their families. When children become advocates for handwashing within their households, it creates a ripple effect, leading to a healthier generation and a healthier future for the entire community. Lifebuoy is determined to forge an impactful partnership with BRAC to ensure that every child in Bangladesh grows up without preventable diseases through the habit of washing hands with soap"

Hossain Ishrath Adib, Director, Water, Sanitation and Hygiene (WASH) and Integrated Development Programme (IDP) said, "Through the Hand Hygiene Collaboration with Lifebuoy, we at BRAC are excited to collaborate with Unilever on promoting a cleaner, healthier future in Bangladesh. Together, we are driving the cause of hand hygiene, directly contributing to SDG 6.2 as well as the Hand Hygiene for all Bangladesh Roadmap, and positively impacting 0.73 million students. This collaboration reaffirms our commitment to investing in the future generation towards achieving a brighter, healthier, and enlightened generation." 

The MoU signed between Unilever and BRAC underscores their collective commitment to making a lasting impact on the lives of millions of people in Bangladesh. Together, they aim to create a healthier, safer, and more hygienic future for the nation's children.

Lifebuoy / BRAC

Comments

While most comments will be posted if they are on-topic and not abusive, moderation decisions are subjective. Published comments are readers’ own views and The Business Standard does not endorse any of the readers’ comments.

Top Stories

  • Chief Adviser Muhammad Yunus leaves for a four-day visit to the United Kingdom from the Dhaka airport on 9 June 2025. Photo: CA Press Wing
    CA Yunus leaves for UK; discussion expected on renewable energy investment, laundered money
  • Donald Trump. Photo: Reuters
    Trump defends sending National Guard to LA as California governor to sue administration
  • California Governor Gavin Newsom. File Photo: REUTERS/Fred Greaves
    California Governor Newsom to sue Trump over National Guard deployment amid LA protests

MOST VIEWED

  • On left, Abdullah Hil Rakib, former senior vice president (SVP) of BGMEA and additional managing director of Team Group; on right, Captain Md Saifuzzaman (Guddu), a Boeing 787 Dreamliner pilot for Biman Bangladesh Airlines. Photos: Collected
    Ex-BGMEA SVP Abdullah Hil Rakib, Biman 787 pilot Saifuzzaman drown in boating accident in Canada
  • A photo showing the former president on his return to Dhaka today (9 June). 
Source: Collected
    Former president Abdul Hamid returns to Bangladesh from Thailand
  • File Photo: British MP Tulip Siddiq attends a news conference with Richard Ratcliffe, the husband of jailed British-Iranian aid worker Nazanin Zaghari-Ratcliffe, in London, Britain October 11, 2019. Photo: REUTERS/Peter Nicholls/File Photo
    Tulip requests CA Yunus for a meeting over corruption allegations: Guardian
  • Representational image. Photo: Reuters
    Bangladesh reports 3 more Covid-19 cases
  • Muhammad Yunus (L) and Narendra Modi. Photo: Collected
    Modi sends Eid-ul-Adha greetings, Yunus calls for continued bilateral cooperation
  • Photo: Reuters
    Trump says Musk relationship over, warns of 'serious consequences' if he funds Democrats

Related News

  • BRAC’s project helps 25,000 out-of-school children return to education
  • Communities and municipalities must work together to solve plastic waste issues
  • 67,000 women migrants, mostly tortured, return home in 6 years: BRAC
  • BRAC and EU join forces to support humanitarian response in Cox’s Bazar
  • A visionary’s legacy: Rebuilding war-torn Bangladesh

Features

File photo of Eid holidaymakers returning to the capital from their country homes/Rajib Dhar

Dhaka: The city we never want to return to, but always do

17h | Features
Photo collage shows political posters in Bagerhat. Photos: Jannatul Naym Pieal

From Sheikh Dynasty to sibling rivalry: Bagerhat signals a turning tide in local politics

2d | Bangladesh
Illustration: TBS

Unbearable weight of the white coat: The mental health crisis in our medical colleges

5d | Panorama
(From left) Sadia Haque, Sylvana Quader Sinha and Tasfia Tasbin. Sketch: TBS

Meet the women driving Bangladesh’s startup revolution

5d | Panorama

More Videos from TBS

US and China to meet in London for trade talks

US and China to meet in London for trade talks

6h | TBS World
The forbidden point on Cox's Bazar beach is like a death trap

The forbidden point on Cox's Bazar beach is like a death trap

8h | TBS Today
Israeli forces seize Gaza aid boat carrying Greta Thunberg

Israeli forces seize Gaza aid boat carrying Greta Thunberg

10h | TBS World
Which way will the anti-immigration campaign in Los Angeles turn?

Which way will the anti-immigration campaign in Los Angeles turn?

11h | TBS World
EMAIL US
contact@tbsnews.net
FOLLOW US
WHATSAPP
+880 1847416158
The Business Standard
  • About Us
  • Contact us
  • Sitemap
  • Advertisement
  • Privacy Policy
  • Comment Policy
Copyright © 2025
The Business Standard All rights reserved
Technical Partner: RSI Lab

Contact Us

The Business Standard

Main Office -4/A, Eskaton Garden, Dhaka- 1000

Phone: +8801847 416158 - 59

Send Opinion articles to - oped.tbs@gmail.com

For advertisement- sales@tbsnews.net