Lifebuoy, Brac join forces to reach 730,000 school children with vital hand hygiene programme | The Business Standard
Skip to main content
  • Latest
  • Economy
    • Banking
    • Stocks
    • Industry
    • Analysis
    • Bazaar
    • RMG
    • Corporates
    • Aviation
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
The Business Standard

Thursday
June 12, 2025

Sign In
Subscribe
  • Latest
  • Economy
    • Banking
    • Stocks
    • Industry
    • Analysis
    • Bazaar
    • RMG
    • Corporates
    • Aviation
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
THURSDAY, JUNE 12, 2025
Lifebuoy, Brac join forces to reach 730,000 school children with vital hand hygiene programme

Corporates

Press Release
16 September, 2023, 04:15 pm
Last modified: 16 September, 2023, 04:17 pm

Related News

  • BRAC’s project helps 25,000 out-of-school children return to education
  • Communities and municipalities must work together to solve plastic waste issues
  • 67,000 women migrants, mostly tortured, return home in 6 years: BRAC
  • BRAC and EU join forces to support humanitarian response in Cox’s Bazar
  • A visionary’s legacy: Rebuilding war-torn Bangladesh

Lifebuoy, Brac join forces to reach 730,000 school children with vital hand hygiene programme

Press Release
16 September, 2023, 04:15 pm
Last modified: 16 September, 2023, 04:17 pm

In a significant step towards improving child health and hygiene, Unilever Bangladesh Ltd (UBL) and BRAC have signed a Memorandum of Understanding (MoU) to launch UBL's brand Lifebuoy's hand hygiene programme for school children. 

The MoU signing ceremony took place at UBL's Corporate Office, where Nilushi Jayatileke, Personal Care Head and Marketing Director of Unilever Bangladesh Ltd., and Hossain Ishrath Adib, Director, Water, Sanitation and Hygiene (WASH) and Integrated Development Programme (IDP), BRAC, formalised the partnership, reads a press release. 

The signing ceremony was attended by Shamima Akhter, Director-Corporate Affairs, Partnerships and Communications at Unilever Bangladesh Ltd., Farzana Ferdous, Marketing Manager, Skin Cleansing, Unilever Bangladesh Ltd. and Zillur Rahman, Programme Head, WASH, BRAC, among other high officials of the respective organisations.

Lifebuoy, the world's No1-selling germ-protection soap, has long been dedicated to empowering mothers and ensuring healthier lives for their children by promoting improved hygiene practices, with a special emphasis on the simple yet impactful act of handwashing. 

The Business Standard Google News Keep updated, follow The Business Standard's Google news channel

The brand's Handwashing Behaviour Change Programme, which has been running since the 1990s, has reached over 1.1 crore school children, evolving from a basic handwashing initiative into a comprehensive mission to elevate hand hygiene standards and advocate for better hygiene habits. 

With its 21-day habit change programme, Lifebuoy consistently conveys the crucial message that "A simple act of handwash with soap can save millions of lives from diseases."

This year, Lifebuoy is taking its commitment to the next level by partnering with the world's number 1 and largest NGO—BRAC—to roll out the 21-day behaviour change programme across Bangladesh. The project plans to reach 1500 schools across 67 upazillas in 14 districts throughout Bangladesh, educating 730,000 school students on the significance and proper techniques of handwashing with soap, and encouraging children to extend their knowledge beyond the classroom by sharing the techniques within their families.

Nilushi Jayatileke, Personal Care Head and Marketing Director, Unilever Bangladesh Ltd., said, "Teaching children the importance of handwashing from an early age not only helps protect them from illnesses but also extends the knowledge to their families. When children become advocates for handwashing within their households, it creates a ripple effect, leading to a healthier generation and a healthier future for the entire community. Lifebuoy is determined to forge an impactful partnership with BRAC to ensure that every child in Bangladesh grows up without preventable diseases through the habit of washing hands with soap"

Hossain Ishrath Adib, Director, Water, Sanitation and Hygiene (WASH) and Integrated Development Programme (IDP) said, "Through the Hand Hygiene Collaboration with Lifebuoy, we at BRAC are excited to collaborate with Unilever on promoting a cleaner, healthier future in Bangladesh. Together, we are driving the cause of hand hygiene, directly contributing to SDG 6.2 as well as the Hand Hygiene for all Bangladesh Roadmap, and positively impacting 0.73 million students. This collaboration reaffirms our commitment to investing in the future generation towards achieving a brighter, healthier, and enlightened generation." 

The MoU signed between Unilever and BRAC underscores their collective commitment to making a lasting impact on the lives of millions of people in Bangladesh. Together, they aim to create a healthier, safer, and more hygienic future for the nation's children.

Lifebuoy / BRAC

Comments

While most comments will be posted if they are on-topic and not abusive, moderation decisions are subjective. Published comments are readers’ own views and The Business Standard does not endorse any of the readers’ comments.

Top Stories

  • Saifuzzaman Chowdhury. Photo: Collected
    UK crime agency now freezes assets of ex-land minister Saifuzzaman: AJ
  • Chief Adviser Muhammad Yunus speaks at the Chatham House in London on 11 June 2025. Photo: CA Press Wing
    No desire to be part of next elected govt: CA Yunus
  • File photo of BNP Standing Committee Member Amir Khasru Mahmud Chowdhury. Photo: Collected
    Khasru flies to London ahead of Yunus-Tarique meeting

MOST VIEWED

  • Illustration: Duniya Jahan/ TBS
    Forget Katy Perry, here’s Bangladesh’s Ruthba Yasmin shooting for the moon
  • A file photo of Bangladesh Bank Governor Dr Ahsan H Mansur. Photo: Collected
    'I have no relation with this': Ahsan Mansur debunks Joy’s allegations over daughter’s Dubai flat
  • Faiz Ahmad Tayeb. Photo: BSS
    Import duty on raw materials for e-bikes, lithium batteries reduced from 80% to 1% in some cases: Faiz Taiyeb
  • File photo of ex-prime minister Sheikh Hasina and her son Sajeeb Wazed Joy. Photo: Collected
    Joy spends Eid with Hasina in India: Indian media
  • Mercantile Bank withholds dividend amid Tk1,700cr provision shortfall
    Mercantile Bank withholds dividend amid Tk1,700cr provision shortfall
  • Shakil Ahmed. Photo: Collected
    DU student allegedly hangs himself following threats over old derogatory comment about Prophet on Facebook

Related News

  • BRAC’s project helps 25,000 out-of-school children return to education
  • Communities and municipalities must work together to solve plastic waste issues
  • 67,000 women migrants, mostly tortured, return home in 6 years: BRAC
  • BRAC and EU join forces to support humanitarian response in Cox’s Bazar
  • A visionary’s legacy: Rebuilding war-torn Bangladesh

Features

Among pet birds in the country, lovebirds are the most common, and they are also the most numerous in the haat. Photo: Junayet Rashel

Where feathers meet fortune: How a small pigeon stall became Dhaka’s premiere bird market

7h | Panorama
Illustration: Duniya Jahan/ TBS

Forget Katy Perry, here’s Bangladesh’s Ruthba Yasmin shooting for the moon

1d | Features
File photo of Eid holidaymakers returning to the capital from their country homes/Rajib Dhar

Dhaka: The city we never want to return to, but always do

2d | Features
Photo collage shows political posters in Bagerhat. Photos: Jannatul Naym Pieal

From Sheikh Dynasty to sibling rivalry: Bagerhat signals a turning tide in local politics

4d | Bangladesh

More Videos from TBS

Why is Omicron XBB more contagious?

Why is Omicron XBB more contagious?

3h | TBS Stories
What did Dr. Yunus say at the Chatham House Dialogue in London?

What did Dr. Yunus say at the Chatham House Dialogue in London?

4h | TBS Today
News of The Day, 11 JUNE 2025

News of The Day, 11 JUNE 2025

5h | TBS News of the day
WB predicts worst decade for global growth since 60s

WB predicts worst decade for global growth since 60s

7h | TBS Stories
EMAIL US
contact@tbsnews.net
FOLLOW US
WHATSAPP
+880 1847416158
The Business Standard
  • About Us
  • Contact us
  • Sitemap
  • Advertisement
  • Privacy Policy
  • Comment Policy
Copyright © 2025
The Business Standard All rights reserved
Technical Partner: RSI Lab

Contact Us

The Business Standard

Main Office -4/A, Eskaton Garden, Dhaka- 1000

Phone: +8801847 416158 - 59

Send Opinion articles to - oped.tbs@gmail.com

For advertisement- sales@tbsnews.net