Apple forecasts faster sales growth, strong iPhone demand despite glum economy | The Business Standard
Skip to main content
  • Epaper
  • Economy
    • Aviation
    • Banking
    • Bazaar
    • Budget
    • Industry
    • NBR
    • RMG
    • Corporates
  • Stocks
  • Analysis
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • Subscribe
    • Epaper
    • GOVT. Ad
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
The Business Standard

Monday
May 19, 2025

Sign In
Subscribe
  • Epaper
  • Economy
    • Aviation
    • Banking
    • Bazaar
    • Budget
    • Industry
    • NBR
    • RMG
    • Corporates
  • Stocks
  • Analysis
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • Subscribe
    • Epaper
    • GOVT. Ad
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
MONDAY, MAY 19, 2025
Apple forecasts faster sales growth, strong iPhone demand despite glum economy

Tech

Reuters
29 July, 2022, 09:35 am
Last modified: 29 July, 2022, 09:38 am

Related News

  • Trump administration is concerned by deal to put Alibaba's AI on iPhones: NYT
  • Epic Games' Fortnite not available on iPhones in EU and the US
  • Semiconductor industry eyes $1b export by 2030, seeks govt backing, policy changes
  • Apple blocks access to Fortnite in US, EU, Epic Games says
  • Japan's economy shrinks more than expected as US tariff hit looms

Apple forecasts faster sales growth, strong iPhone demand despite glum economy

Reuters
29 July, 2022, 09:35 am
Last modified: 29 July, 2022, 09:38 am
A customer tests a smartphone during the launch of the new iPhone XS and XS Max sales at "re:Store" Apple reseller shop in Moscow, Russia September 28, 2018. Photo :Reuters
A customer tests a smartphone during the launch of the new iPhone XS and XS Max sales at "re:Store" Apple reseller shop in Moscow, Russia September 28, 2018. Photo :Reuters

Apple Inc on Thursday said parts shortages are easing and that demand for iPhones is unceasing despite consumers tightening other spending, helping it top Wall Street expectations and forecast faster sales growth ahead.

The Silicon Valley giant's shares rose 3.5% after hours following the release of the results.

Though macroeconomic indicators around the world are turning negative, Chief Financial Officer Luca Maestri told Reuters there had been no slowdown in demand for iPhones, the company's biggest source of revenue.

The Business Standard Google News Keep updated, follow The Business Standard's Google news channel

Phone sales in the fiscal third quarter rose 3% to $40.7 billion, when Wall Street had braced for a 3% decline. By contrast, the overall global smartphone market dropped 9% during the just-ended quarter, according to Canalys data.

Apple's loyal and relatively affluent customer base has enabled it to weather consumer spending dips better than other brands in the past, and the company's latest quarterly results suggest a similar pattern emerging.

Canalys Research analyst Runar Bjorhovde said, "Apple in that sense has a certain robustness that will allow it to be impacted less than a lot of its competitors."

Apple offered some caution.

The slumping economy is hurting sales of advertising, accessories and home products, Apple's Maestri said in an interview, calling the units "pockets of weakness."

"Fortunately, we have a very broad portfolio, so we know we're going to be able to navigate that," he added.

The results show Apple's advertising business, which includes selling ads alongside news articles and app store search results, is vulnerable to marketing cuts just the same as rivals Snap Inc and Meta Platforms Inc.

Parts shortages will continue to hamper Mac and iPad sales, Maestri said, though the impact has been easing. They cost Apple under $4 billion in sales in the quarter ended 25 June, less than it had forecast. Maestri said the company expects the hit to diminish further in the current quarter.

But Apple risks joining rivals in amassing an unsellable stockpile of tablets and PCs if more customers than expected hold off purchases due to rising inflation and interest rates.

"In terms of testing the demand, you can't really test the demand unless you have the supply," Apple Chief Executive Tim Cook told analysts on Thursday. "And we were so far from that last quarter that we have an estimate of what we believe demand was. But it is an estimate."

Citing the economic uncertainty, Apple said it was not providing specific revenue guidance. But it said sales compared to a year ago should rise faster in the current quarter than 2% growth it posted in the just-ended quarter.

'MORE DELIBERATE'

Overall, Apple said quarterly sales and profit were $83.0 billion and $1.20 per share, above estimates of $82.8 billion and $1.16 per share, according to Refinitiv data.

The rising US dollar has hit many companies such as Apple that generate substantial foreign revenue and are getting less cash back when they convert it. Apple said currency fluctuations slashed sales by 3% in the June quarter and would crimp them by 6% in the current quarter.

Shuttering its business in Russia earlier this year due to the war also has hurt sales.

Apple, like many of its tech industry peers, is slowing hiring and cutting costs given the tough economic climate. Cook said Thursday that Apple was "being more deliberate in (hiring) in recognition of the realities of the environment."

The most recent economic woes include supply chain disruptions that have hit production of some Apple products such as iPads and Macs whose assembly locations were clustered near regions of China that went into Covid lockdowns.

While sales of iPhones and iPads topped expectations, revenue from services, Mac computers and accessories missed Wall Street targets and sales in the crucial China market fell 1% as consumers being on lockdown there limited sales.

Apple also is confronting slow overall economic growth in China, where its fiscal third-quarter sales were $14.6 billion.

Growth in the company's services business, which has provided a boost to sales and profits in recent years, was 12%, below the previous year's 33% rate and resulting in $19.6 billion in revenue, below estimates of $19.7 billion.

Apple said it now has 860 million paying subscribers to its services, up from the previous quarter's 825 million.

Sales of iPads and Macs were $7.2 billion and $7.4 billion, compared with estimates of $6.9 billion and $8.7 billion. Mac sales represented a 10% contraction, after record sales since 2020, first from a work-from-home boost and then from Apple's new proprietary processor chips.

Its shares closed Thursday down about 11% so far this year, slightly less than the broader S&P 500 index and also less than other consumer hardware makers such as Sonos Inc and Samsung Electronics Co, the only company that sells more smartphones than Apple.

World+Biz / Global Economy

Apple / Economy / iPhone

Comments

While most comments will be posted if they are on-topic and not abusive, moderation decisions are subjective. Published comments are readers’ own views and The Business Standard does not endorse any of the readers’ comments.

Top Stories

  • Illustration: TBS
    Nusraat Faria's arrest an embarrassing incident for us: Farooki
  • People in front of Nagar Bhaban protest demanding the swearing-in of Ishraque Hossain as the mayor of Dhaka South City Corporation on 19 May 2025. Photo: Mehedi Hasan/TBS
    Protestors block road in front of Nagar Bhaban demanding Ishraque's swearing-in as Dhaka South mayor
  • Representational image. Photo: Syed Zakir Hossain/TBS
    33 Bangladeshi migrant workers suing Malaysian govt, recruitment firm over alleged job scam

MOST VIEWED

  • Illustration: Ashrafun Naher Ananna/TBS
    World’s top universities outside United States 2025
  • Infograph: TBS
    US-Bangladesh FTA talks begin, RMG may see major boost
  • Representational image. File photo: TBS
    India halts import of Bangladeshi garments, processed foods via land ports
  • Nusraat Faria Mazhar. Photo: Noor A Alam/TBS
    Actress Nusraat Faria detained at Dhaka airport over attempted murder case
  • Infographic: TBS
    Nationwide elevated highways in the works to boost mobility, minimise land use
  • Employees of the now-dissolved NBR hold a protest programme in front of the revenue board's HQ on 13 May. Photo: Jahir Rayhan/TBS
    Govt looks for ways to resolve NBR deadlock

Related News

  • Trump administration is concerned by deal to put Alibaba's AI on iPhones: NYT
  • Epic Games' Fortnite not available on iPhones in EU and the US
  • Semiconductor industry eyes $1b export by 2030, seeks govt backing, policy changes
  • Apple blocks access to Fortnite in US, EU, Epic Games says
  • Japan's economy shrinks more than expected as US tariff hit looms

Features

PHOTO: Collected

Helmet Hunt: Top 5 half-face helmets that meet international safety standards

21h | Wheels
Photo: Collected

Simple accessories to extend the life of your luggage

21h | Brands
With a growing population, the main areas of Rajshahi city are now often clogged with traffic. Photo: Mahmud Jami

Once a ‘green city’, Rajshahi now struggling to breathe

1d | Panorama
Illustration: TBS

Cassettes, cards, and a contactless future: NFC’s expanding role in Bangladesh

2d | Panorama

More Videos from TBS

Missile and Drone are arriving at the Eid-ul-Adha cattle market!

Missile and Drone are arriving at the Eid-ul-Adha cattle market!

1h | TBS Stories
Nusraat Faria in jail, bail hearing to resume on May 22

Nusraat Faria in jail, bail hearing to resume on May 22

2h | TBS Today
The India-Pakistan standoff has solidified a dangerous baseline

The India-Pakistan standoff has solidified a dangerous baseline

3h | Others
What is the source of power of billionaire global Muslim leader Agha Khan?

What is the source of power of billionaire global Muslim leader Agha Khan?

14h | Others
EMAIL US
contact@tbsnews.net
FOLLOW US
WHATSAPP
+880 1847416158
The Business Standard
  • About Us
  • Contact us
  • Sitemap
  • Advertisement
  • Privacy Policy
  • Comment Policy
Copyright © 2025
The Business Standard All rights reserved
Technical Partner: RSI Lab

Contact Us

The Business Standard

Main Office -4/A, Eskaton Garden, Dhaka- 1000

Phone: +8801847 416158 - 59

Send Opinion articles to - oped.tbs@gmail.com

For advertisement- sales@tbsnews.net