Swiss Ambassador Chuard sees 'massive potential' to boost trade, investment with Bangladesh | The Business Standard
Skip to main content
  • Epaper
  • Economy
    • Aviation
    • Banking
    • Bazaar
    • Budget
    • Industry
    • NBR
    • RMG
    • Corporates
  • Stocks
  • Analysis
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • Subscribe
    • Epaper
    • GOVT. Ad
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
The Business Standard

Saturday
May 24, 2025

Sign In
Subscribe
  • Epaper
  • Economy
    • Aviation
    • Banking
    • Bazaar
    • Budget
    • Industry
    • NBR
    • RMG
    • Corporates
  • Stocks
  • Analysis
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • Subscribe
    • Epaper
    • GOVT. Ad
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
SATURDAY, MAY 24, 2025
Swiss Ambassador Chuard sees 'massive potential' to boost trade, investment with Bangladesh

Bangladesh

UNB
27 April, 2022, 10:50 am
Last modified: 27 April, 2022, 10:53 am

Related News

  • For matters of national priority, best to build consensus through broader consultations: Humayun Kabir
  • Bepza attracts $480m investments in FY25
  • Bida holds discussion with political parties on sustainable investment environment
  • FICCI president says next budget an opportunity to boost investor confidence
  • Declining flow of foreign aid to development sector becomes a concern: Experts

Swiss Ambassador Chuard sees 'massive potential' to boost trade, investment with Bangladesh

Economic growth, graduation can’t be inclusive, sustainable without good governance, she says

UNB
27 April, 2022, 10:50 am
Last modified: 27 April, 2022, 10:53 am
Photo: UNB
Photo: UNB

Switzerland sees "massive potential" in expanding trade and investment ties with Bangladesh, along with close collaboration on knowledge partnerships.

"Trade and investment is a domain that has gradually picked up. We want to focus more (in this area) with Bangladesh," said Ambassador of Switzerland to Bangladesh Nathalie Chuard, sharing three elements crucial in the future relationship with Bangladesh.

Apart from trade and investment, the Swiss envoy mentioned two other elements - development and sustainability; and global challenges and multilateralism.

The Business Standard Google News Keep updated, follow The Business Standard's Google news channel

While delivering her keynote speech at Cosmos Dialogue held virtually, she described how both the two countries can continue partnering together towards a better future, and innovation, where her country is a leader.

Cosmos Foundation, the philanthropic arm of the Cosmos Group, hosted the dialogue titled "Bangladesh-Switzerland Relations: Prognosis for the Future" as part of its ongoing Ambassador's Lecture Series.

The opening remarks were delivered by Cosmos Foundation Executive Director Nahar Khan.

The session was chaired by Dr Iftekhar Ahmed Chowdhury, a renowned scholar-diplomat and former Advisor on Foreign Affairs of Bangladesh Caretaker Government.

Former Managing Director & CEO of Mutual Trust Bank Limited Anis A. Khan, Executive Director of the Centre for Policy Dialogue (CPD) Dr Fahmida Khatun and Honorary Advisor Emeritus, Cosmos Foundation Ambassador (Retd) Tariq A Karim comprised the panel of discussants.

Describing the ever growing relationship between Bangladesh and Switzerland, Nahar Khan said Switzerland remains one of most steadfast friends of Bangladesh on the international stage, too.

Over the last five decades, she said, bilateral relations between the two countries have grown broader and deeper, including on economic and international cooperation, humanitarian aid, as well as cultural and political exchanges.

Through the Swiss Agency for Development and Cooperation (SDC), Khan said, Switzerland has been contributing to the country's poverty alleviation and development efforts.

The new cooperation programme is also aligned with the UN's agenda 2030 and Bangladesh's development priorities with an overall goal to support Bangladesh's sustainable LDC graduation, promote a prosperous, just and resilient society and contribute to peaceful coexistence.

Dr Iftekhar Chowdhury who as Ambassador to the European Offices of the United Nations and World Trade Organization had lived in Switzerland for over half a decade said that "Switzerland ranks at the top of the world's all-rounder countries for its political sagacity, economic stability, technological capacity and sharp business acumen". He added: "That is what makes Switzerland such an enviable country not just to live in, but also to work with".

He further stated, "While Europe today is caught up in a violent war in Ukraine, Switzerland remains an oasis of peace: It is owed to, among other things, a foreign policy that emphasizes neutrality, and from which the world has much to learn".

Dr Chowdhury observed that the partnership between the two countries has evolved and spanned across a broad spectrum, including development cooperation, trade, healthcare, medicine, human humanitarian support, as with the Rohingya refugees as well.

Swiss multinational companies, at the same time, are providing technologies and services in key economic areas, he said.

Mentioning Switzerland's political sagacity, economic stability, technological capacity, sharp business sense and acumen, the foreign affairs expert said that is what makes Switzerland such an enviable country not just to live in, but also to work with. "And that is also Bangladesh's experience of working with Switzerland over the last 50 years."

Ambassador Chuard mentioned Switzerland's aspiration for a non-permanent seat in the United Nations Security Council and the election for the term from 2023-2024 will be held in June this year. "Things are looking quite good." 

She said what they do not have in population; they make up for it in innovation and quality, and that has paid off since they are now among the 20 biggest economies on the planet.

"Here, I see many positive developments if and when we can effectively and collectively combine Swiss excellence in technology with the resilient entrepreneurial spirit of Bangladesh," she said while talking about "evolving and broadening" relations.

Describing the LDC graduation as an important milestone and a remarkable success for Bangladesh, the envoy who spent almost two years in Bangladesh said it comes with a number of challenges.

The country will have to diversify its economy, further improve ease of doing business and investment climate, and agree on new trade regimes with many of its key trading partners, Chuard said, noting that the level of foreign direct investments remains low though investments are crucial to bring Bangladesh to its next level of development.

On their new country programme for the years 2022-2025, the Ambassador said it also complements the support for more trade and direct foreign investments.

In the years to come, Chuard said they will partner with Bangladesh – the government, the civil society and international organisations present here - to build the country back better, greener and fairer, and progress with a sustainable transition towards graduation from the LDC category.

"Together, we aim at promoting a more prosperous society that is just and resilient," she said.

The Ambassador, who split her keynote speech into three parts - beginning of the relationship, 50-year long journey and the future of bilateral relations, said economic growth and LDC graduation cannot be inclusive and sustainable in the long run without further improvements to the rule of law and good governance.

Therefore, she said, Switzerland will continue its traditional engagement in the domain of human rights and quality basic services, including targeted social protection of particularly vulnerable people.

Mentioning that this delta country is highly exposed to climate change, Chuard said, Switzerland will join forces and work hard with Bangladesh in this domain.

"We are committed to considerably ramp up our program in the area of climate change adaptation and mitigation, disaster risk reduction, and environmental sustainability, '' she noted.

Highlighting the importance of multilateralism, the envoy said it matters, now more than ever, especially for "small" States; and she is looking forward to working with Bangladesh to pursue their actions in favour of peace, international law, sustainable development and human rights in the multilateral fora.

"As the times have changed and Bangladesh with them, our relationship has also changed and evolved, getting stronger over the last 50 years," said the Ambassador, adding that "I am proud of our journey together over the last 50 years. I also know that, with the trust and goodwill between our countries - and our peoples - , we can go much further."

In terms of international cooperation, she said Switzerland has been a committed, innovative, and effective development partner of Bangladesh, addressing critical socio-economic areas over the years and supporting programmes in many domains, including democratic governance, agriculture, income, and economic development and labor migration.

Switzerland has invested over $1 billion in development cooperation since Bangladesh's independence, with additional significant amounts channeled to the country through different international organizations.

Bilateral trade volume has crossed the $1 billion mark last year. "And for a country that has approximately the same population as Chattogram, it is a substantial result and it certainly makes us one of the most active trading partners of Bangladesh," Chuard said.

IT, Research & Education

Highlighting Bangladesh's success story in the RMG sector, Anis A Khan said Bangladesh is trying very hard to move to the IT sector to boost exports through diversification.

He said over the last five decades, Switzerland emerged as a reliable development and economic partner; and the cooperation in education, research and innovation between the two countries is extremely important.

"Let's work closely on education and research; team up with our universities in Bangladesh to see how we can improve," said the former banker who visited Switzerland and extensively traveled across the country.

Fahmida Khatun said Switzerland can enhance cooperation with Bangladesh in the case of humanitarian support, support in the SDG implementation and climate change mitigation efforts.

"Bangladesh is undergoing double graduations--from a least developed country to developing country in 2021 and then from a lower middle-income country to upper-middle-income country… so we need to prepare for all those future milestones," she observed.

The economist said Switzerland also can help Bangladesh build the capacity of its human resources by creating more scope for Bangladeshi students to pursue higher education in the renowned educational institutions of the country with scholarships.

Mentioning that Bangladesh has a huge young population, she said the country can really take advantage of the demographic dividend what it has through higher education, knowledge and innovation.

In this context, Dr Fahmida said the government of Switzerland can come forward with more scholarships so that Bangladeshi students get the scope to obtain a high-quality education.

She said Switzerland also can help Bangladesh develop its tourism sector as a driver of economic growth and employment.

Stating that Bangladesh has not been able to realise the full potential of its tourism sector, Fahmida said this is an area where Bangladesh can greatly benefit from Switzerland's knowledge and expertise in the coming days.

The economist said innovation and technology, which is related to human resource development, is another area for Switzerland to assist Bangladesh.

Former Ambassador Tariq Karim said Switzerland's experience in its own development, growth and going forward, is what Bangladesh can reap large dividends from.

"We need to invest more in skill development, and this is where Switzerland can help us," he said.

Noting Switzerland's strict policy of neutrality, Karim said Bangladesh will be positively neutral because its survival depends a bit on this positive neutrality.

"We cannot afford to take sides with anybody against anyone else and everybody should respect where we come from," said the foreign affairs analyst.

"I think we can play the role of being a stabilizer in this vast oceanic sphere that we live on - and that is through our shared commitment to uphold peace and the principles of justice everywhere," he added.

Swiss Ambassador to Bangladesh Nathalie Chuard / investment / development

Comments

While most comments will be posted if they are on-topic and not abusive, moderation decisions are subjective. Published comments are readers’ own views and The Business Standard does not endorse any of the readers’ comments.

Top Stories

  • PKSF's Tk240cr scheme to guarantee bank loans for micro-financiers
    PKSF's Tk240cr scheme to guarantee bank loans for micro-financiers
  • Nahid Islam, head of National Citizens Party (NCP). File Photo: AFP
    Delhi-backed conspiracies afoot to orchestrate another '1/11' crisis after AL ban: Nahid
  • Savar Cantonment map. Screenshot from Google Maps
    515 cops among 626 sheltered at cantts after July uprising, 435 in Savar

MOST VIEWED

  • Amid rumours, ISPR publishes complete list of 626 individuals sheltered in cantonments after Hasina’s ouster
    Amid rumours, ISPR publishes complete list of 626 individuals sheltered in cantonments after Hasina’s ouster
  • Illustration: TBS
    Prof Yunus considering resignation: Nahid tells BBC Bangla after meeting CA
  • Govt backtracks for now on implementing NBR split
    Govt backtracks for now on implementing NBR split
  • Commuters sit on the floor at Shahbagh metro station amid an increased crowd on 22 May 2025. Photo: Sadiqe Al Ashfaqe/TBS
    Dhaka metro sees spike in passengers amid protest-choked city roads
  • The Advisory Council of the interim government holds a meeting at the state guest house Jamuna in Dhaka on 10 May 2025. Photo: PID
    What CA Yunus discussed with Advisory Council about 'resignation'
  • Five political parties hold meeting at the office of Inslami Andolan on 22 May 2025. Photo: Courtesy
    5 parties, including NCP and Jamaat, agree to support Yunus-led govt to hold polls after reforms

Related News

  • For matters of national priority, best to build consensus through broader consultations: Humayun Kabir
  • Bepza attracts $480m investments in FY25
  • Bida holds discussion with political parties on sustainable investment environment
  • FICCI president says next budget an opportunity to boost investor confidence
  • Declining flow of foreign aid to development sector becomes a concern: Experts

Features

The well has a circular opening, approximately ten feet wide. It is inside the house once known as Shakti Oushadhaloy. Photo: Saleh Shafique

The last well in Narinda: A water source older and purer than Wasa

5h | Panorama
The way you drape your shari often depends on your blouse; with different blouses, the style can be adapted accordingly.

Different ways to drape your shari

7h | Mode
Shantana posing with the students of Lalmonirhat Taekwondo Association (LTA), which she founded with the vision of empowering rural girls through martial arts. Photo: Courtesy

They told her not to dream. Shantana decided to become a fighter instead

2d | Panorama
Football presenter Gary Lineker walks outside his home, after resigning from the BBC after 25 years of presenting Match of the Day, in London, Britain. Photo: Reuters

Gary Lineker’s fallout once again exposes Western media’s selective moral compass on Palestine

3d | Features

More Videos from TBS

Rare Bostami Turtles Face Extinction Due to Lack of Conservation

Rare Bostami Turtles Face Extinction Due to Lack of Conservation

6h | TBS Stories
American Army trains fire service in Cox's Bazar to deal with disasters

American Army trains fire service in Cox's Bazar to deal with disasters

8h | TBS Today
An Actor Turned Storyteller

An Actor Turned Storyteller

5h | TBS Programs
Professor Yunus 'thinking about resigning': Nahid Islam

Professor Yunus 'thinking about resigning': Nahid Islam

1d | TBS Today
EMAIL US
contact@tbsnews.net
FOLLOW US
WHATSAPP
+880 1847416158
The Business Standard
  • About Us
  • Contact us
  • Sitemap
  • Advertisement
  • Privacy Policy
  • Comment Policy
Copyright © 2025
The Business Standard All rights reserved
Technical Partner: RSI Lab

Contact Us

The Business Standard

Main Office -4/A, Eskaton Garden, Dhaka- 1000

Phone: +8801847 416158 - 59

Send Opinion articles to - oped.tbs@gmail.com

For advertisement- sales@tbsnews.net