Zuckerverse, Timesuck, Faceplant. Social media churns with new names for Facebook | The Business Standard
Skip to main content
  • Epaper
  • Economy
    • Aviation
    • Banking
    • Bazaar
    • Budget
    • Industry
    • NBR
    • RMG
    • Corporates
  • Stocks
  • Analysis
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • Subscribe
    • Epaper
    • GOVT. Ad
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
The Business Standard

Monday
May 12, 2025

Sign In
Subscribe
  • Epaper
  • Economy
    • Aviation
    • Banking
    • Bazaar
    • Budget
    • Industry
    • NBR
    • RMG
    • Corporates
  • Stocks
  • Analysis
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • Subscribe
    • Epaper
    • GOVT. Ad
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
MONDAY, MAY 12, 2025
Zuckerverse, Timesuck, Faceplant. Social media churns with new names for Facebook

World+Biz

Reuters
21 October, 2021, 10:25 am
Last modified: 21 October, 2021, 10:30 am

Related News

  • Another fake Facebook account created using ACC chairman's identity
  • Foreign Ministry's Facebook page compromised, investigation underway
  • Singapore orders foreigners' Facebook posts taken down under new election rules
  • Meta's oversight board rebukes company over policy overhaul
  • Meta's Zuckerberg eyed Instagram spinoff amid antitrust scrutiny

Zuckerverse, Timesuck, Faceplant. Social media churns with new names for Facebook

Reuters
21 October, 2021, 10:25 am
Last modified: 21 October, 2021, 10:30 am
FILE PHOTO: A 3D plastic representation of the Facebook logo is seen in this illustration in Zenica, Bosnia and Herzegovina, May 13, 2015. REUTERS/Dado Ruvic//File Photo
FILE PHOTO: A 3D plastic representation of the Facebook logo is seen in this illustration in Zenica, Bosnia and Herzegovina, May 13, 2015. REUTERS/Dado Ruvic//File Photo

Zuckerverse. Timesuck. Faceplant.

They're just a few of the suggestions being bandied around online following reports that Facebook plans to rebrand itself with a new group name. The company refused to comment on rumour or speculation, of course, but the Twitterati had no problem.

The debate careered from sensible to screwball to strange.

The Business Standard Google News Keep updated, follow The Business Standard's Google news channel

"Meta" was one of the more sober trending suggestions, referring to Facebook's reported desire to assume a name that focuses on the metaverse, a virtual environment where users can hang out.

Bookface, Facegram, Facetagram, FreeFace, FreeTalk, World Changer.

On the wilder side, Twitter user Dave Pell drew a comparison with musician Kanye West who recently changed his name to "Ye".

"It would be awesome if Facebook changes its name to Ye," he said.

Several humorous suggestions reflected online speculation that the alleged rebrand was driven by founder Mark Zuckerberg's yearning to make Facebook "cool" once more.

The platform has been deserted by many younger users who have moved to apps like Instagram, Snapchat and TikTok, and has become increasingly populated by older people.

"Teenage Wasteland", one wit suggested.

"The Old People's App because that's what us younger people call it," college student Vittoria Esteves told Reuters in Rome.

"Boomerville", suggested Marco, referring to so-called baby boomers born in the years following World War II.

'Streisand Effect'

The online naming feast was sparked by a report on the Verge tech site that a newly named group would act as a parent for all the company's brands, including Facebook itself, Instagram and WhatsApp, and reflect a focus on virtual and augmented reality.

An announcement is expected next week, according to the report.

Many suggestions however reflected the public's concern about how the company handles user safety and hate speech. Internal documents leaked by a whistleblower formed the basis for a U.S. Senate hearing last week.

"Fakebook", for example. Tracebook.

Other people were sceptical whether a name change would be enough to detract from the growing legal and regulatory scrutiny that has tarnished the company's reputation.

"It's going to be the Barbra Streisand effect thing going on," said 20-year old Glasgow student Thomas van der Hoven, referring to the phenomenon where seeking to suppress something inadvertently turbo-charges popular interest in it.

"So they're going to try and change it, and then that's just going to put the spotlight on the fact that they're changing it. Why are they changing this?" he added. "So it's probably going to spit back in their face at some point."

Top News

Facebook / Mark Zuckerberg / Facebook Inc

Comments

While most comments will be posted if they are on-topic and not abusive, moderation decisions are subjective. Published comments are readers’ own views and The Business Standard does not endorse any of the readers’ comments.

Top Stories

  • Photo collage of ousted former prime minister Sheikh Hasina, former home minister Asaduzzaman Khan Kamal and former inspector general of police Chowdhury Abdullah Al Mamun. Collage: TBS
    Jul-Aug massacre: Probe report submitted to ICT prosecution against Hasina, 2 others
  • Food, fertilisers, raw materials: NBR plans advance tax on 200 duty-free imports
    Food, fertilisers, raw materials: NBR plans advance tax on 200 duty-free imports
  • Logo of National Citizen Party (NCP)
    'Clarify your position,' NCP tells those who opposed Bangladesh's independence in 1971

MOST VIEWED

  • Chief Adviser Muhammad Yunus holds a high-level meeting on the country's capital market at the State Guest House Jamuna in Dhaka on 11 May 2025. Photo: PID
    Chief adviser orders listing of SOEs, govt-linked MNCs to revitalise stock market
  • World Bank sees favouritism in digital bank licensing in Bangladesh
    World Bank sees favouritism in digital bank licensing in Bangladesh
  • Bangladesh Bank. File Photo: Collected
    Govt can now temporarily take over any bank, NBFI
  • US President Donald Trump and Israeli Prime Minister Benjamin Netanyahu meet at the White House in Washington, US, February 4, 2025. Photo: REUTERS/Elizabeth Frantz
    Trump cuts ties with Netanyahu over manipulation concerns: Israeli media
  • Solar power project in Chattogram. Photo: TBS
    Govt's 5,238MW grid-tied solar push faces tepid response from investors
  • File Photo: US Vice President JD Vance delivers remarks at the American Dynamism Summit in Washington, DC, US, March 18, 2025. REUTERS/Kent Nishimura/File Photo
    Vance called Modi to encourage ceasefire talks after receiving 'alarming intelligence:' CNN

Related News

  • Another fake Facebook account created using ACC chairman's identity
  • Foreign Ministry's Facebook page compromised, investigation underway
  • Singapore orders foreigners' Facebook posts taken down under new election rules
  • Meta's oversight board rebukes company over policy overhaul
  • Meta's Zuckerberg eyed Instagram spinoff amid antitrust scrutiny

Features

Photo: Courtesy

No drill, no fuss: Srijani’s Smart Fit Lampshades for any space

22h | Brands
Photo: Collected

Bathroom glow-up: 5 easy ways to upgrade your washroom aesthetic

23h | Brands
The design language of the fourth generation Velfire is more mature than the rather angular, maximalist approach of the last generation. PHOTO: Arfin Kazi

2025 Toyota Vellfire: The Japanese land yacht

1d | Wheels
Kadambari Exclusive by Razbi’s summer shari collection features fabrics like Handloomed Cotton, Andi Cotton, Adi Cotton, Muslin and Pure Silk.

Cooling threads, cultural roots: Sharis for a softer summer

2d | Mode

More Videos from TBS

Trump presses Zelensky to negotiate with Putin

Trump presses Zelensky to negotiate with Putin

20m | TBS World
How Trump's love of maps has shaken up geopolitics

How Trump's love of maps has shaken up geopolitics

13h | Others
What can be done to restore investor confidence in the capital market?

What can be done to restore investor confidence in the capital market?

15h | Podcast
How important is dignity diplomacy in the US-China trade war?

How important is dignity diplomacy in the US-China trade war?

16h | Others
EMAIL US
contact@tbsnews.net
FOLLOW US
WHATSAPP
+880 1847416158
The Business Standard
  • About Us
  • Contact us
  • Sitemap
  • Advertisement
  • Privacy Policy
  • Comment Policy
Copyright © 2025
The Business Standard All rights reserved
Technical Partner: RSI Lab

Contact Us

The Business Standard

Main Office -4/A, Eskaton Garden, Dhaka- 1000

Phone: +8801847 416158 - 59

Send Opinion articles to - oped.tbs@gmail.com

For advertisement- sales@tbsnews.net