AdZoic launches AI-powered programmatic ad-buying platform
AdZoic, an artificial intelligence-powered programmatic advertising platform, has launched in Bangladesh to help brands use data to reach their target customers at lower costs.
The platform was unveiled at Lakeshore Hotel in Dhaka's Banani on Thursday (10 September). The event also showcased an integrated ecosystem featuring influencer marketing platform Umbrellax, connecting sales intelligence with digital marketing, according to a press release.
Delivering the welcome address, AdZoic Chief Executive Officer Jayanta Chatterjee said businesses and brands wasted considerable time and money on guesswork-based advertising.
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"Built on DSales' data and sales intelligence capabilities, AdZoic will help brands use accurate data to reach their desired customers at lower costs," he said.
AdZoic Chief Technology Officer Tipu Arbid presented the platform's technology strategy and operations. He described AdZoic as a demand-side platform (DSP) for automated advertising purchases, rather than a conventional social media advertising management tool.
He said the platform operated without relying on third-party cookies, made decisions in less than 10 milliseconds and participated in digital auctions lasting 100 milliseconds to secure relevant advertising placements at the lowest cost.
Jayanta Chatterjee, Managing Director KM Aminur Rahman and Tipu Arbid jointly unveiled the platform following a countdown.
In his closing remarks, KM Aminur Rahman invited advertising agencies, publishers and brands to join the AI-powered ecosystem.
Developed by technology company DSales, AdZoic and Umbrellax bring programmatic advertising, influencer marketing and sales automation together in a single dashboard, with ambitions to serve digital businesses across Asia.
