Why are brands posting an ‘Official Apology Statement’?

TBS Report

11 November, 2025, 05:35 pm

Last modified: 12 November, 2025, 05:51 pm

Why are brands posting an ‘Official Apology Statement’?

TBS Report

11 November, 2025, 05:35 pm

Last modified: 12 November, 2025, 05:51 pm

Three mock "Official Apology Statement" letters from Manforce, Samsung, and Volkswagen displayed against a dark red background, illustrating a viral marketing trend.

Illustration: TBS

A wave of "apology posts" has swept across social media, with major brands publicly saying sorry, but not for any mistakes. Instead, they're "regretting" being too irresistible.

An infographic explaining what the "Official Apology Statement" trend is, featuring text and a close-up of a Volkswagen mock apology letter.

An infographic showcasing examples from the "Official Apology Statement" campaign with quotes from Samsung, Volkswagen, and Khanas.

An infographic listing brands like Samsung, Philips, and Skoda that are participating in the "Official Apology Statement" trend, with a focus on an apology letter from Khanas.

An infographic titled "Why Brands Are Doing It" explaining the marketing reasons for the apology trend, with examples from Chillox and other brands.

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