EBL, Mastercard launch 'world’s first' biometric metal credit card in Bangladesh

Mastercard, in collaboration with Eastern Bank PLC (EBL), has introduced its first biometric metal credit card, marking a significant leap forward in Bangladesh's payment technology landscape.

Bangladesh Bank Governor Ahsan H Mansur unveiled the world's first biometric metal card at a gala event at a Dhaka hotel today. The launch was co-powered by IDEX Biometrics, Kona I, and Infineon Technologies.

As part of the ultra-premium World Elite Mastercard portfolio, the card combines cutting-edge biometric authentication with the sophistication of a metal design, offering both enhanced security and premium user experience, according to a press release. 

The new card will empower Mastercard cardholders to authenticate in-store purchases effortlessly using just their fingerprint, eliminating the need for PINs or signatures.

Leveraging advanced biometric technology, it'll ensure that only the authorised user can complete the transaction, safeguarding sensitive financial data and setting a new benchmark for secure, premium payment experiences.

With cardholder data securely stored directly on the card, transactions will be authenticated through the user's fingerprint – adding a powerful layer of protection against fraud. One of the most user-friendly features of the new card will be its seamless enrollment process – cardholders can conveniently register their fingerprint from the comfort of home using a kit provided by the bank. 

The card will be equipped with Mastercard Identity Theft Protection, a feature that continuously scans the web for signs of identity fraud, offering proactive and comprehensive protection, added the release.

The card will also unlock a host of premium privileges through Mastercard's Priceless Specials platform, such as: a complimentary one-night stay at luxury hotels; A free gourmet meal at top restaurants across Asia Pacific; Exclusive rooftop dining at CÉ LA VI, Marina Bay Sands, Singapore, plus a SG$100 voucher; Access to over 46 premium golf clubs, including TPC® courses operated by the PGA TOUR.

The new card will also enable additional perks for cardholders, including: Global data roaming with Flexiroam; Discounted car rentals from Hertz; $1,000 off Uniworld river cruises; Fast-track elite memberships with hotel loyalty programs like GHA DISCOVERY, HoteLux, Wyndham Rewards, and I Prefer.

Further, cardholders will gain access to exclusive and specially curated experiences through Mastercard's globally renowned Priceless platform. They will also be able to enjoy complimentary access to over 1,300 airport lounges worldwide through Mastercard's LoungeKey program, along with access to select domestic lounges – ensuring comfort and convenience wherever they travel. 

Cardholders will also enjoy 24/7 concierge service, offering seamless support and exclusive access to premium experiences worldwide – from urgent bookings to curated travel advice.

Ali Reza Iftekhar, managing director & CEO, Eastern Bank, said, "The launch of the world's first biometric metal credit card highlights our commitment to innovation and excellence. This breakthrough will deliver an unmatched, secure, and seamless payment experience to our valued customers."                      

Syed Mohammad Kamal, country manager, Bangladesh, Mastercard, said Mastercard is delighted to mark the global debut of its biometric metal credit card in Bangladesh, in collaboration with Eastern Bank. 

"Beyond its advanced technology, the World Elite Mastercard credit card will unlock a host of exclusive privileges, delivering an elevated experience that reflects the evolving expectations of today's discerning consumers," he added. 

Anders Storbraten, CEO, IDEX Biometrics, said, "We are excited that the IDEX Biometrics technology is part of this major milestone for the industry. This is a big win for customers, who can benefit from secure, seamless and highly innovative payment solutions. The biometric metal card from EBL brings it all together." 

Tolgahan Yildiz, head of Trusted Mobile Connectivity and Transactions Product Line, Infineon Technologies, said, "With our ongoing commitment to the smart card market and investment in innovation, we're proud to enable the launch of this biometric metal card solution."