Mercedes-Maybach EQS 680 debuts in Bangladesh

Mercedes-Benz Bangladesh officially launched the all-electric Mercedes-Maybach EQS 680 at its RANGS Babylonia showroom on 3 May, unveiling the marque's most opulent and technologically advanced SUV to date. Attended by industry insiders, journalists, and lifestyle influencers, the event offered a first look at the future of high-end electric motoring in the country.

With dual electric motors producing 658 hp and 950 Nm of torque, the EQS 680 accelerates from 0 to 100 km/h in just 4.4 seconds. A 118 kWh battery ensures a range of over 600 km on a single charge, with a 10-year battery warranty to match. It's quiet, quick, and wrapped in unmistakable luxury.

PHOTO: Akif Hamid

"We have around 15 units of the EQS 680 currently on their way to Bangladesh," said Imran Zaman, Divisional Director of Mercedes-Benz Bangladesh. The models unveiled were exclusive Night Edition variants, featuring Obsidian Black paint, dark chrome accents, Maybach-logo wheels, and a striking black-and-white Nappa leather interior.

The focus on screens over traditional materials like open-pore wood or metal switches may not appeal to purists who miss the subtler, more timeless craftsmanship of older models. PHOTO: Akif Hamid

The Maybach EQS differs significantly from the standard Mercedes-Benz EQS SUV launched last year. From upgraded suspension and enhanced soundproofing to executive lounge rear seats and bespoke trim, it's a more refined experience—tailored to a clientele that prefers being chauffeured in comfort and silence.

However, the shift from handcrafted V12 Maybachs to fully electric SUVs marks a clear change in philosophy. This new Maybach leans heavily into visual branding, with prominent badging across the exterior and cabin. The focus on screens over traditional materials like open-pore wood or metal switches may not appeal to purists who miss the subtler, more timeless craftsmanship of older models.

PHOTO: Akif Hamid

Still, the EQS 680 stands as a statement of intent. It is cutting-edge, serene, and unarguably Maybach—just reinterpreted for the electric age. Prices start at Tk 3.90 crore, rising to Tk 4.70 crore depending on options.