Aarong unveils mega craft store in Dhanmondi

Fashion and lifestyle brand Aarong announced the grand opening of its newest flagship outlet in Dhanmondi - which it claims to be the world's largest craft store.

Spread across 60,000 square feet and encompassing eight floors, this flagship outlet is set to transform the nation's retail landscape and cement Bangladesh's standing as a global hub for artisanal excellence, according to a press release today (7 March).

The outlet is more than just a store; it's a statement of magnificence and creativity, said the release. The building's distinctive façade and crafted interior speak to Aarong's commitment to uplifting local artistry.

As guests journey through each floor, they will be treated to a series of monumental art installations. 

A 4-Storey Nakshi Kantha: Towering at the heart of the store, this spectacular piece showcases the intricate embroidery tradition of Bangladesh, telling the story of Aarong.

Clay Pottery Wall: A tactile tapestry of handcrafted clay pieces that showcases age-old pottery practices as a contemporary art piece, symbolising Aarong's innovative spirit.

Alchemy: Made from copper and repurposed glass, this luminous centrepiece cascades from above, casting a warm, enchanting glow throughout the space.

From the widest selection of handcrafted textiles to exclusive artisanal décor, the store promises a truly world-class experience.

The children's wear section, in particular, features a magical, forest-themed playpen—an interactive wonderland that will captivate young imaginations while allowing parents to browse in comfort.

At the pinnacle of this unprecedented retail adventure lies the Orange Parrot restaurant on the 7th floor, which will open by the end of the year.

Serving mouthwatering Bangladeshi fusion cuisine, this unique dining destination will offer an unmatched culinary journey complete with sweeping views of Dhanmondi from its serene terrace.

"This groundbreaking destination store is a proud testament to Bangladesh moving boldly into the future," said Tamara Abed, Managing Director, BRAC Enterprises.

"It embodies our mission to preserve and celebrate Bangladesh's rich artisanal heritage while delivering a world-class shopping experience. Every product tells a story, connecting our customers to the hands that create them. This store marks a new era for Aarong and highlights this brand's ambitions for the global stage."

Founded in 1978, the press release said, Aarong has grown into a household name, renowned for preserving and promoting the art and craft traditions of Bangladesh.