Neon, magenta & more: 'Seher' by Pinky Promise Ethnic and Pret
Designed to capture the radiance of an Eid morning, Pinky Promise’s ‘Seher’ collection unveils vibrant hues, intricate detailing, and luxurious fabrics that make a bold fashion statement this festive season

Since its debut at a London fashion show in 2022, Pinky Promise – Ethnic and Pret has redefined luxury ethnic wear with its distinctive designs. Founded by Tazrian Binte Ishaque Nity, the brand launches one exclusive series every year, each reflecting a blend of tradition and modernity.
This Eid, Nity introduces 'Seher', a vibrant collection of female Panjabis crafted with the radiance of an Eid morning in mind.
Breaking away from traditional pastel tones, Seher embraces bold, festive shades like neon, magenta, and purple. The collection introduces a three-piece Panjabi set, featuring intricate button detailing, delicate kolka motifs, and shoulder embellishments.

Designed for both comfort and elegance, the pieces are paired with a light cotton muslin dupatta, adding a breezy charm to the ensemble.
For this collection, the brand has carefully selected premium Muslin for the Panjabis and Balaka Silk for the inners and salwars, ensuring a luxurious yet breathable feel. The designs highlight the craftsmanship of local artisans, incorporating appliqué, zardozi, embroidery, and cord work.
Available at: https://www.facebook.com/ethnicandpret.bd
Price: Upon Request