Army IBA Marketing and Innovation Club concludes Marketie Intra 2025
Army IBA Marketing & Innovation Club successful hosted Ultra Presents Marketie Intra 2025, flagship intra-university marketing case competition, bringing together the brightest marketing minds from Army IBA.
The competition comprised three challenging rounds: Brand Genesis, where teams developed strategic marketing solutions; The Creative Spotlight, where participants created Online Video Commercials (OVCs); and The Grand Pitch, where finalists presented their ideas to a panel of industry experts, showcasing innovative strategic and creative marketing solutions.
The Grand Finale took place on 24 February 2025, followed by the Prize Giving Ceremony on 25 February, where Lt Col Md Mizanur Rahman Shah Chowdhury, EME (Retd.), served as Chief Guest. The event was also attended by club Moderator Md Mahabub Morshed, President Md. Ferdous Islam, club executives, faculty, and participants, who gathered to celebrate the achievements of the finalists and recognise their hard work.
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The winners of Marketie Intra 2025 were Champion Balushai Squad, 1st Runner-Up Espresso, and 2nd Runner-Up Black Box. The success of Marketie Intra 2025 was made possible with the support of its Title Sponsor 'Ultra' and esteemed partners: Zahraat, Lead Academy, The Business Standard, TBS Graduates, Excellence Bangladesh, WIT Institute, Interactive Cares, Ostad, Earthy Stories, Tailored Trends, and Jago Today.
Marketie 2025 provided students with a platform to enhance their strategic thinking, creativity, and problem-solving skills, bridging theoretical knowledge with real-world marketing challenges.
