Glow the natural way: Upgrade your organic skincare routine
An updated guide to natural skincare, combining timeless botanical remedies with fresh advice for a healthy, lasting glow
Our ancestors knew how to solve beauty concerns with simple, natural solutions — and it is a legacy worth rediscovering.
Take turmeric, for instance: this humble root offers so many health and skin benefits that it can be hard to believe.
In South Asia, beauty has always been more than skin deep. And more particularly in our country, skincare rituals are woven into daily life, festivals, and celebrations. For generations, the secrets to glowing skin were passed down not through glossy ads, but through whispered tips from mothers and grandmothers — a pinch of turmeric here, a splash of rose water there.
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Today, those same age-old remedies are making a glamorous comeback — this time, bottled in sleek jars and labelled organic. However, it is necessary to know which organic products are authentic and to do your research before investing in any product.
In recent years, Bangladesh has embraced a wave of skincare consciousness. Young consumers, fuelled by Instagram inspiration and YouTube tutorials, are seeking products that are as gentle on the skin as they are on the planet. Shelves are lined with cold-pressed oils, aloe vera gels, herbal soaps, and face masks boasting "chemical-free" and "eco-friendly" claims.
Organic skincare here isn't just a passing trend — it is being shaped by passionate individuals who see beauty as care, not chemicals. One such figure is Rajia Sultana Jhinuk, affectionately known as 'Jhinuk Pori', founder of Lailatil, a brand offering organic solutions for skin, hair, and body care.
Born in 2015 from a single Facebook post about pure sandalwood, the brand has grown to 26 products, each crafted with safety and freshness in mind. Her mother leads quality control, discarding any batch that doesn't meet their strict standards. Partnering with her sister's brand, 'Coco+Sesame Oil', they aim to provide complete natural beauty solutions without chasing unsafe "whitening" trends.
"For me, Lailatil is like my own child; it's not just a business to make money, but a way to ensure my consumers, who I see as extended family, are truly cared for."
Their bestseller, the 'Face Brightening Pack', launched in 2016, was the first organic product in Bangladesh with visible saffron — removing impurities, fading suntan in 7–8 days, and leaving skin naturally radiant.
Jhinuk debunks the myth of instant results, "Organic skincare is like exercise and healthy food — the benefits take time but are lasting."
She advises newcomers to natural care to ditch harmful whitening creams first, heal the skin with gentle products like the 'Sensitive Face Pack', and be patient with the process.
While traditional remedies remain popular, global influences are adding fresh colour to Bangladesh's beauty scene. If there's one international skincare trend that's truly taken hold, it's Moroccan clay masks — particularly blue and red varieties.
The Moroccan Blue Clay is loved for its gentle purifying properties, perfect for sensitive skin, leaving a fresh, spa-like glow. At the same time, Moroccan Red Clay is rich in minerals, deeply cleansing and circulation-boosting, making it ideal for reviving dull complexions.
This is not a nostalgic return to "the old ways" — it is an evolution. Brands are marrying traditional wisdom with modern dermatology, creating potent, safe, and undeniably chic products.
Turmeric serums, stabilised aloe gels, Moroccan clay masks, and cold-pressed oils in minimalistic packaging are now as likely to be found in Dhaka's high-rise apartments as in rural beauty boxes.
In Bangladesh, the future of skincare lies in our roots. It is where nature, tradition, and modern elegance meet, giving glow a whole new meaning.
