Bitsy: Toys to spark your child’s inner creativity | The Business Standard
Skip to main content
  • Latest
  • Economy
    • Banking
    • Stocks
    • Industry
    • Analysis
    • Bazaar
    • RMG
    • Corporates
    • Aviation
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
The Business Standard

Tuesday
June 10, 2025

Sign In
Subscribe
  • Latest
  • Economy
    • Banking
    • Stocks
    • Industry
    • Analysis
    • Bazaar
    • RMG
    • Corporates
    • Aviation
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
TUESDAY, JUNE 10, 2025
Bitsy: Toys to spark your child’s inner creativity

Brands

Saadat Shadman Hossain
06 June, 2022, 01:35 pm
Last modified: 06 June, 2022, 08:14 pm

Related News

  • Global toy market could be Bangladesh's next forex giant after RMG
  • Elephant Combo: A dream toy of every child
  • Pran-RFL to invest Tk154 crore in PPE, toy exports
  • Collecting action figures in Bangladesh

Bitsy: Toys to spark your child’s inner creativity

The brand sells DIY and Science Technology Education Arts and Mathematics (STEAM) focused toys, which help to enhance children’s problem-solving and critical thinking skills

Saadat Shadman Hossain
06 June, 2022, 01:35 pm
Last modified: 06 June, 2022, 08:14 pm
Photos : Courtesy
Photos : Courtesy

When it comes to toys, cars and dolls dominate the landscape. It is difficult to find toys that are unique, productive and fun for children. 

Sabrina Imam, the Founding Director of Praava Health, set out on a journey to find the perfect toys for the children of Bangladesh. 

She was inspired to start Bitsy as she discovered a gap in the local toy market. She could not find good quality, inspiring toys with creative and educational value for her daughter. 

The Business Standard Google News Keep updated, follow The Business Standard's Google news channel

Tired of searching, she finally thought of solving this problem on her own and started Bitsy - a shop just for children's toys - in 2021, during the Covid-19 pandemic lockdown.

When you browse their website, you will notice an emphasis on DIY and Science Technology Education Arts and Mathematics (STEAM) toys. 

While the toys are assembled, packaged, and branded by Bitsy, they import the parts for their products from abroad. 

Bitsy claims that all of its toys follow international safety guidelines, and the manufacturers are hand-picked by the owner for quality assurance. 

Some of their most popular toys are the Multi-function Robot Kit (Tk2,750), DIY Airplane Kit (Tk950), DIY Dinosaur STEAM Kit (Tk930), and Wooden Number and Shape Puzzles, Counting Rings and Fishing Game (Tk1,280). 

There is a strong emphasis on DIY in their products. Children are born curious and unique and these toys are designed to make sure that they are developing problem-solving and critical thinking skills, while having fun. 

When they finally assemble the toys, it gives them a sense of accomplishment, which is important for their growth and development at an early age. 

Furthermore, their website is as carefully designed as their toys. Once you visit it, you are greeted with the option to select the age range of the child you are buying toys for. There is no option to filter through the toys by gender. 

Behind this simple decision lies an important message. When talking about her products, Sabrina said, "I strongly believe it is important to introduce gender-neutral toys so children are less influenced by culturally enforced gender stereotypes. On the Bitsy website, I made a conscious decision to categorise toys by age and theme, not gender." 

Another critical aspect of these toys' focus is the bonding between the parents and children. The various puzzle toys for toddlers and preschoolers demand a parent's involvement, creating an opportunity to bond with kids. 

The owner also mentioned their toys were especially popular during the lockdown. She said, "Most people were at home and found these toys to be an effective way to spend time with their children." 

Dhaka was the prime location for their pilot launch, and now they are looking to expand to other parts of the country. The owner said they plan to create free educational videos about topics like space, physics, mathematics etc. 

She also wants to make Bitsy a household name by introducing subscription boxes. Bitsy will send creative toys to buyers depending on their chosen theme. The brand is also looking to expand its range of products by including toys that teach children the basics of financial literacy, such as toy banks with digital counters. 

In future, Sabrina wants to work with the government and the private sector for funding and support to help bring these toys to underprivileged children as everyone has the right to quality playtime and education.

Price: Tk750 - Tk2,750

Where to find: Their products are sold in Unimart's Gulshan, Dhanmondi, and Wari branches. You can also visit their website at bitsy.com.bd. 
 

Features / Top News

Toys

Comments

While most comments will be posted if they are on-topic and not abusive, moderation decisions are subjective. Published comments are readers’ own views and The Business Standard does not endorse any of the readers’ comments.

Top Stories

  • In this photo released by Xinhua News Agency, Chinese Vice Premier He Lifeng, right, shakes hands with U.S. Treasury Secretary Scott Bessent before their meeting to discuss China-U.S. trade, in London, Monday, 9 June 2025. Photo: Xinhua via AP
    US and China in trade talks in London after Trump's phone call with Xi
  • Chief Adviser Muhammad Yunus leaves for a four-day visit to the United Kingdom from the Dhaka airport on 9 June 2025. Photo: CA Press Wing
    CA Yunus leaves for UK; discussion expected on renewable energy investment, laundered money
  • Donald Trump. Photo: Reuters
    Trump defends sending National Guard to LA as California governor to sue administration

MOST VIEWED

  • On left, Abdullah Hil Rakib, former senior vice president (SVP) of BGMEA and additional managing director of Team Group; on right, Captain Md Saifuzzaman (Guddu), a Boeing 787 Dreamliner pilot for Biman Bangladesh Airlines. Photos: Collected
    Ex-BGMEA SVP Abdullah Hil Rakib, Biman 787 pilot Saifuzzaman drown in boating accident in Canada
  • A photo showing the former president on his return to Dhaka today (9 June). 
Source: Collected
    Former president Abdul Hamid returns to Bangladesh from Thailand
  • File photo of Eid holidaymakers returning to the capital from their country homes/Rajib Dhar
    Dhaka: The city we never want to return to, but always do
  • Chief Adviser Muhammad Yunus leaves for a four-day visit to the United Kingdom from the Dhaka airport on 9 June 2025. Photo: CA Press Wing
    CA Yunus leaves for UK; discussion expected on renewable energy investment, laundered money
  • Inside the aid ship stormed by Israeli forces on 9 June 2025. Photo: BBC
    Israeli forces stormed aid boat carrying Greta Thunberg bound for Gaza: Freedom Flotilla Coalition
  • Enhanced surveillance at Ctg airport amid rising global Covid-19 cases
    Enhanced surveillance at Ctg airport amid rising global Covid-19 cases

Related News

  • Global toy market could be Bangladesh's next forex giant after RMG
  • Elephant Combo: A dream toy of every child
  • Pran-RFL to invest Tk154 crore in PPE, toy exports
  • Collecting action figures in Bangladesh

Features

File photo of Eid holidaymakers returning to the capital from their country homes/Rajib Dhar

Dhaka: The city we never want to return to, but always do

1d | Features
Photo collage shows political posters in Bagerhat. Photos: Jannatul Naym Pieal

From Sheikh Dynasty to sibling rivalry: Bagerhat signals a turning tide in local politics

2d | Bangladesh
Illustration: TBS

Unbearable weight of the white coat: The mental health crisis in our medical colleges

5d | Panorama
(From left) Sadia Haque, Sylvana Quader Sinha and Tasfia Tasbin. Sketch: TBS

Meet the women driving Bangladesh’s startup revolution

6d | Panorama

More Videos from TBS

US and China to meet in London for trade talks

US and China to meet in London for trade talks

13h | TBS World
The forbidden point on Cox's Bazar beach is like a death trap

The forbidden point on Cox's Bazar beach is like a death trap

15h | TBS Today
Israeli forces seize Gaza aid boat carrying Greta Thunberg

Israeli forces seize Gaza aid boat carrying Greta Thunberg

17h | TBS World
Which way will the anti-immigration campaign in Los Angeles turn?

Which way will the anti-immigration campaign in Los Angeles turn?

18h | TBS World
EMAIL US
contact@tbsnews.net
FOLLOW US
WHATSAPP
+880 1847416158
The Business Standard
  • About Us
  • Contact us
  • Sitemap
  • Advertisement
  • Privacy Policy
  • Comment Policy
Copyright © 2025
The Business Standard All rights reserved
Technical Partner: RSI Lab

Contact Us

The Business Standard

Main Office -4/A, Eskaton Garden, Dhaka- 1000

Phone: +8801847 416158 - 59

Send Opinion articles to - oped.tbs@gmail.com

For advertisement- sales@tbsnews.net