Walton launches ‘Global Innovation Series’

Walton has unveiled 15 new refrigerator and freezer models under its 'Global Innovation Series', reinforcing its push for global market leadership and export growth.

The new line-up includes side-by-side smart refrigerators with 32-inch multimedia displays, models with integrated water dispensers, non-frost units with advanced cooling, top-mount refrigerators with intelligent inverter systems, solar-powered chest freezers capable of up to 160 hours cooling retention, vertical freezers, compact minibar fridges, dedicated beverage coolers, and energy-efficient ice cream freezers, as detailed in a press release.

The products debuted at the 'Walton Mega Launch' event at the company's corporate office in Dhaka on Saturday.

Local officials attended, while international business partners from Asia, the Middle East, Africa, and Europe joined virtually.

Key Walton officials, including brand ambassador Bidya Sinha Saha Mim, chief business officer Md Tahsinul Haque, and head of research and innovation Azmal Ferdous Bappi, attended the event alongside other senior representatives.

Md Tahsinul Haque noted that Walton has expanded its export footprint to over 55 countries while retaining a strong position domestically.

'Our goal is to establish Walton as one of the world's leading electronics brands by expanding our presence to over 100 countries,' he said.

He added that the launch of 15 new models in international markets would accelerate that journey.

Azmal Ferdous Bappi stated that the flagship product is a 629-litre side-by-side smart refrigerator with a 32-inch Magic Mirror multimedia display.

He noted that the model functions as a smart lifestyle device, enabling users to browse the internet, watch YouTube, and access online shopping platforms via the refrigerator interface.

This model also features Magic Mirror technology for a mirrored display, AI Doctor for maintenance alerts, turbo cooling for rapid temperature drop, 8-in-1 convertible modes for flexible storage, MSO Plus inverter for efficient power usage, and individual cooling controls to preserve food freshness.

Additionally, two 619-litre side-by-side refrigerators include built-in water dispensers, aqua-fountain water filtration, independent dual-temperature controls, super-freezing for rapid ice production, and a holiday mode for energy savings.

In line with sustainability, Walton introduced a 255-litre solar-powered chest freezer that offers up to 160 hours of cooling without electricity, a hygienic, food-grade aluminium interior, integrated lighting, and a 4D multi-directional cooling system for uniform temperature.

For non-frost options, Walton introduced a 515-litre refrigerator featuring MSO Plus inverter technology for energy savings, a dedicated chiller compartment for sensitive foods, eco mode for reduced consumption, super freezing, and digital real-time temperature monitoring.

The range also offers top-mount refrigerators with modernized exteriors, 5-star energy efficiency ratings, Aero Sync airflow for even cooling, DECS cooling systems for precise temperature control, and smart inverter technology for optimal performance.

To support global expansion, Walton launched 50-litre and 93-litre minibar refrigerators tailored for the US market, as well as a 165-litre single-door model specifically designed for consumers in Nepal and India.

For commercial use, Walton released a 720-litre double-door beverage cooler for high-capacity storage, a 100-litre single-door beverage cooler for compact retail needs, and ice cream freezers with curved and sliding doors, catering to retail shops, restaurants, hotels, and cafés.

Walton officials stated that the launch underscores the company's commitment to innovation, energy efficiency, and export-oriented product development.