Vaseline introduces Gluta-Hya for advanced skincare innovation

Vaseline has unveiled its latest skincare innovation, the 'Vaseline Gluta Hya Serum-in-Lotion,' at a spectacular event called Glow City, held on February 26, 2025.

The launch, organised by Unilever Bangladesh, was hosted by the esteemed Azra Mahmud, a well-known figure in the country's fashion industry and an acclaimed choreographer. Her vibrant presence and engaging presentation made the event even more mesmerising, adding to the new product's excitement. Many people associate body lotions with winter, but Vaseline has challenged this notion with its latest creation, designed for all weather conditions and year-round use. The Gluta Hya Serum-in-Lotion is specially formulated to retain skin hydration and enhance radiance with a fast-absorbing formula that deeply nourishes your skin. 

A standout feature of Vaseline's Gluta Hya Serum-in-Lotion is its unique blend of powerful ingredients that work to moisturise and improve skin tone profoundly. The product is available in Dewy Radiance and Flawless Glow, each catering to different skincare needs. Dewy Radiance is enriched with Glutathione, Hyaluron, and Niacinamide, a ten times more powerful formulation than Vitamin C, providing deep hydration and a visibly bright glow from the first use. On the other hand, Flawless Glow contains Glutathione, Hyaluron, and Pro-Retinol, ingredients known for reducing blemishes and promoting an even skin tone. Both variants have a lightweight, non-sticky texture, making them suitable for all seasons. Vaseline has introduced a premium skincare solution that meets the needs of those who seek advanced hydration and radiance in their daily routine.

The grand launch event was held at the prestigious Aloki Convention Centre in Dhaka, attended by top influencers, beauty experts, celebrities, and media personalities. The event was designed to provide an immersive and interactive experience, allowing guests to engage with the product firsthand. The Gluta Glow Zone enabled attendees to try the lotion and witness instant results. At the same time, various thematic spaces like the Glow Café, Glow Frame, and Glow Runway created a luxurious, Instagram-worthy ambience with sophisticated champagne and rose gold aesthetic.

These attractions encouraged influencers, beauty enthusiasts, and trendsetters to create content and share their experiences with their audiences. Guests received exclusive goodie bags featuring Vaseline Gluta Hya gift packs, adding a touch of exclusivity to the event. The evening was filled with engaging photo sessions, group activities, and glowing testimonials from those who tried the product. The Glow City launch introduced a revolutionary skincare product and set a new benchmark for beauty events, blending elegance, innovation, and an engaging experience for all attendees.