Us-Bangla inks deal to enhance content and design of blue sky
US-Bangla Airlines has signed a strategic partnership (MoU) with Annex Communications Ltd to lead the comprehensive rebranding of its in-flight magazine, Blue Sky.
Under the collaboration, Annex Communications, a well-established advertising and communications agency, will support content planning, placement sales and the overall development and publication process.
The signing ceremony took place on 25 November 2025 at the Pan Pacific. The agreement was signed by Sharif Sabbir, director of Annex Communications Ltd, and Kamrul Islam, general manager, public relations, US-Bangla Airlines. Senior officials from both organisations were also present.
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Through this partnership, US-Bangla Airlines aims to enhance the passenger experience by introducing a refreshed and engaging version of Blue Sky. The redesigned magazine will feature stories, exclusive features, timely updates and curated lifestyle content to improve in-flight comfort and satisfaction.
The revamped publication will also offer new opportunities for marketers to reach target audiences in a premium, captive environment, enabling brands to connect with a diverse and high-value consumer base.
Both organisations expressed confidence that the collaboration will set a new benchmark in communication and deliver added value to passengers, advertisers and the wider aviation sector.
