Square Toiletries holds Annual Sales Conference 2026 in Cox’s Bazar
Square Toiletries held its Annual Sales Conference 2026 at Hotel Sea Palace in Cox's Bazar, with the slogan "Shahoshi Loraiye, Lokkho Chariye".
The conference brought together nearly 1,600 participants from across the organisation.
The event was inaugurated by Anjan Chowdhury, Managing Director of Square Toiletries Limited. Also present were Chief Executive Officer Malik Mohammad Saeed, Executive Director Md Golam Kibria, and other senior officials of the company.
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In his inaugural address, Anjan Chowdhury said 2025 had been a challenging year, but the company successfully concluded it due to the collective efforts and sense of responsibility of its employees. He expressed optimism that the momentum of success would continue in the year ahead.
During the conference, Square Toiletries Limited unveiled several new products across its established brands. Under its flagship brand Meril, the company introduced the Meril Serum Soap Bar, following the launch of Milk Soap Bar and Vitamin-C Soap Bar. A new range of Meril Moisturising Shower Gel was also launched.
Square's oral care brand White Plus introduced a 10 per cent baking soda toothpaste, aimed at enhancing teeth whitening. Meanwhile, Zerocal, the company's health-focused brand, launched a powdered instant drink formulated with reduced sugar content, targeting health-conscious consumers.
Addressing the growing demand for skincare products, Square's brand Revive launched the Revive Glass Skin Serum range at an affordable price point. The company's natural wellness brand Maya introduced new skincare and haircare products made entirely from natural and organic ingredients. These include toner, face gel and face wash made with real Persian saffron and Damascus rose. Maya also launched an all-natural hair growth scalp serum enriched with herbal actives as an alternative to chemical-based hair serums.
A highlight of the conference was the presence of Meril Petroleum Jelly's brand ambassador, actor Shakib Khan. In his address, he spoke about the importance of courage, perseverance and a goal-oriented mindset, motivating the sales force.
The day-long programme featured various motivational activities for sales representatives. Anjan Chowdhury also presented awards to the year's best-performing sales professionals. The conference concluded with a dinner.
