Samsung’s Vision AI TV: The ultimate future of entertainment

How would it feel if we could automatically control and shape our viewing experience, if we could change the programme with a flick of the wrist or adjust the volume with our thumbs? Would it seem too strange, or would it offer us greater comfort? Let us explore Samsung's all-new Vision AI technology.

Watching TV has been a basic medium of home entertainment for the last few decades all over the world. Technology, especially in the consumer electronics field, has gone through numerous changes regarding the incorporation of technology. Time has changed, and gone are those days when people had to adjust the aerial themselves to get a fresh view of the programmes on TV. With a remote-control device in hand, we can navigate the TV however we want.

Furthermore, the rise of smart TVs with internet connectivity from remote-controlled sets has been a phenomenal success in transforming the consumer electronics industry. Being the global number one brand in the industry for 19 consecutive years, Samsung is redefining televisions from mere screens to users' intelligent companions.

Samsung thinks ahead of time. Their next leap is a paradigm shift in home entertainment. Samsung's Vision AI has introduced such tech intelligence that learns, adapts, and responds to the users. Now, TV is no longer just a screen to operate; it has become an entity that understands viewers' moods and preferences. 'Vision AI' studies viewing habits, adapts the picture and sound settings with deep personalisation for every content on the TV. This new TV adjusts everything, from sound dynamics to visual tones, to suit the preferences of the viewer. It analyses users' watching patterns, offers highly customised content recommendations, and fine-tunes what a viewer loves to watch. Vision AI algorithms analyse content audio to distinguish between dialogue and sound effects, while also optimising the sound for the room's acoustics. It helps the audience to enjoy clearer dialogue, more immersive audio, and a more balanced sound experience.

With AI upscaling, the resolution of content on the TV will improve to 4K or 8K, which would let viewers always enjoy the best image quality. In addition to that, an outstanding feature of Vision AI is that it emphasises users' well-being. Vision AI can detect environmental lighting and automatically adjust screen brightness to reduce eye strain. Perhaps it is a small effort, but it reflects Samsung's core commitment to generating technology that prioritises human comfort. The 'Glare Free' technology, especially featured on models like the S95F and QN950F TVs, can minimise distracting reflections and give a better viewing experience.

Responding to human emotion truly sets 'Vision AI' apart from any other names in the market. By using advanced mood detection, it can sense users' emotional state and create ambient backgrounds that uplift the mood while relaxing after a long, tiring day. The service does not stop here; it delivers revised and customised suggestions of programmes to the user.

Samsung Vision AI TVs have one more standout feature called the 'Universal Gesture function'. Users can control the TV just with a flick of their wrist using this revolutionary function. By connecting the Samsung SmartWatch and the TV through the SmartThings app, users can play, pause, adjust volume, and switch content without touching a remote.

Samsung is not simply a tech producer; it also recognises the needs of modern households. The latest Vision AI TVs come equipped with a pet-monitoring feature, offering peace of mind when the owner is away from home. Samsung's new Bixby assistant enables natural conversation between the user and the TV while making tasks like finding content or managing smart home devices effortless and enjoyable. Still, Samsung is not stopping at entertainment only; productivity is also a focal point. With AI agent apps like 'Co-Pilot' and 'Perplexity', TV can be a multifunctional companion for everything from making video calls to work-from-home setups through Vision AI Companion. On the other hand, those who want to use their televisions for gaming will find AI Gaming Mode with up to 240Hz refresh rate, which optimises performance and enhances the experience.

Where other competitors integrate Artificial Intelligence only through software, Samsung took a bold step by developing an AI processor for its hardware, and this integration enables multitasking and lag-free performance. On the broad displays, the NQ4 AI Gen3 Processor utilises AI-based formulas to upscale resolution.

The personalised and deeply human-centric technology is now being integrated across Samsung's 2025 TV line-up, which includes its latest Neo QLED 8K, OLED, QLED, and Crystal UHD TV models. Samsung's new TVs are intended to elevate every aspect of our daily life.