Pran Dairy launches ‘khanti khamari sammanona 2026’ campaign
Leading local liquid milk brand PRAN Dairy has launched a nationwide initiative to recognise dairy farmers who have made outstanding contributions to the country's dairy sector.
The campaign, titled "PRAN Dairy Khanti Khamari Sammanona 2026", was formally unveiled on Tuesday at the Bangladesh-China Friendship Conference Centre in the capital.
The initiative aims to acknowledge the dedication, hard work and contribution of grassroots dairy farmers who play a vital role in the development of the dairy industry. It also seeks to highlight their inspirational stories to encourage broader participation in sustainable dairy farming.
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At the launch event, the honour crest of PRAN Dairy Khanti Khamari Sammanona 2026 was unveiled by PRAN Group Managing Director Iliaz Mirdha.
It was announced that registration will begin from 1 February across 124 rural milk collection centres of PRAN Dairy located in Pabna, Rangpur, Sirajganj, Bogura, Satkhira, Khulna, Jashore, Magura, Kurigram and Natore. Around 16,000 enlisted dairy farmers of PRAN Dairy will be able to register by submitting the required information through the registration process.
In the second phase, submitted information will be verified and evaluated by a special jury board comprising representatives from relevant sectors. From this process, ten "Khanti Khamari" (authentic dairy farmers) will be shortlisted. In the final phase, based on jury scores and public voting, three top dairy farmers will be selected.
The three winners will receive honour crests and cash awards worth Tk1 lakh each, while the remaining seven finalists will receive special recognition.
Speaking at the event, Iliaz Mirdha said, "Our primary objective through this campaign is to honour and inspire the authentic dairy farmers who have made exceptional contributions to the dairy sector. At the same time, we want to showcase their stories so that others are encouraged to engage in dairy farming. Another key objective is to reaffirm PRAN Dairy's commitment to delivering safe and quality milk to consumers."
PRAN Dairy Chief Operating Officer Maksudur Rahman said PRAN Dairy has been standing beside dairy farmers across the country for more than two decades. He said farmers have benefited from fair pricing, training, veterinary services and other forms of support, leading to positive changes in their livelihoods.
Senior General Manager (Marketing) of PRAN Md Ali Hasan, Head of Marketing of PRAN Dairy Syed Mustayeen Qader, Brand Manager Fazle Elahi Nayeem, and other senior officials of the organisation were also present at the event.
