Polar launches Chill Station at five Dhaka metro stations
Polar Ice Cream has launched Polar Chill Station, its first dedicated ice cream parlour concept, opening six outlets across five Dhaka metro stations.
Dhaka Ice Cream Industries Limited introduced the outlets on 22 September. According to the press release, they are located at Uttara South, Pallabi, Mirpur-11, Bijoy Sarani, and Dhaka University metro stations.
Polar Chill Station is designed as a destination where commuters and other ice cream lovers can explore Polar's flavours, try familiar products, and discover new ones.
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The company said the concept aims to offer customers a different way to enjoy ice cream, with a wider choice of flavours and products in a dedicated parlour setting.
Speaking at the launch, Dhaka Ice Cream Industries Limited Chief Operating Officer Shah Masud Imam said, "We are always striving to make every moment of an ice cream lover's life happier. We aspire to be their companion anytime and anywhere."
"With this vision in mind, Polar Chill Station brings a new, more enjoyable and refreshing parlour experience to ice cream lovers," he added.
The company said the six outlets across five metro stations mark the beginning of a wider expansion plan. More Polar Chill Stations are expected to open at other locations in the future.
Senior management and departmental heads of Pandughar Group and Dhaka Ice Cream Industries Limited attended the launch.
They included Head of Marketing Md Abdullah Al Mamun; Head of Sales and Distribution Rashed Sarwar; Head of Brand Development Sajuti Saleque Setu; Head of HR and IT Kazi Saiful Islam; General Manager – Factory Project Mohammad Mainul Islam; Head of Supply Chain Syed Imtiaz Hossain; Head of Plant Operation Mohammad Iftekhar Ahsan; Head of Finance Md Alamgir Hossain Khan; and Head of Internal Audit Nizamul Islam.
Other senior officials of Pandughar Group and Dhaka Ice Cream Industries Limited were also present.
Polar said the Chill Station concept is intended to give people a place to take a break during their daily journeys, enjoy their favourite ice creams, and explore different products from the brand's portfolio.
The company is promoting the initiative with the tagline, "Because every journey deserves a Chill Stop."
