Panasonic launches value series mixer grinders in Bangladesh

Panasonic has launched its new Value Series Mixer Grinders in Bangladesh, the brand's third such range in the country.

Panasonic designed the Value Series for the fast-growing entry-level segment, delivering high performance, safety, and durability at an affordable price. Although Panasonic has historically positioned itself in the premium category, the company aims to cater to a wider range of price points and reach more households in Bangladesh with this move.

Speaking on the launch, Ganesan Thiagarajan, managing director of Panasonic Appliances India Company Ltd, said: "Panasonic has over 2 crore happy customers worldwide for cookers and mixer grinders. The Value Series will further strengthen our market position in Bangladesh, improving both our 'share of market' and 'share of mind'. This product offers affordability and durability—two qualities valued most by today's consumers."

Yusuke Nii, executive director, added: "We prioritise safety, quality, and user convenience every time we produce a mixer grinder. We subject each item to more than 160 rigorous tests to meet Japanese quality standards."

The lineup includes two models: the MX-GC 3550 in Coral Blue with a 900W MMLW motor, and the MX-GE 3750 in Black with a 1,200W MMLW motor. Both feature three jars: a blender jar for blending and juicing, a mill jar for dry and wet grinding, including batter making, and a small chutney jar for multi-purpose grinding.

Alongside the launch of the Value Series, Panasonic announced plans to expand its kitchen appliance portfolio in Bangladesh with stainless-steel electric rice cookers, new blender models, and its first non-electric Triply Cookware range.

The brand continues to diversify its offerings, reinforcing its position as a trusted kitchen companion for Bangladeshi households and delivering reliable appliances backed by Japanese engineering excellence.