Le Reve launches grand store in old Dhaka’s Wari
Le Reve, a leading fashion and lifestyle brand in Bangladesh, has opened its flagship store in the historic area of Wari, Dhaka.
The new store was officially launched on Wednesday, 24 December 2025, at a vibrant event on the ground floor of M. R. Khan Tower. The inauguration became a celebration of fashion, marked by elegant décor, the presence of distinguished guests, the unveiling of the latest winter collection, and exclusive special offers.
Le Reve's Chief Executive Officer, Monnujan Nargis, Founder Chairman of Reve Group, M. Rezaul Hasan, brand designers, senior officials, loyal customers, media representatives, and well-wishers attended the ceremony. Reflecting the cultural heritage of Wari, one of Dhaka's oldest neighbourhoods, the event had a distinctive character. The launch honoured Wari's history and tradition with branded horse-drawn carriages and a culturally inspired opening, which proved a unique attraction for guests and shoppers.
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During the event, Monnujan Nargis stated, "Wari is not just a locality; it is a living part of Dhaka's history and culture. Le Reve previously had a store here. From that experience, we realised that the people of Wari truly appreciate fashion and style, and show a strong interest in new seasonal trends. That is why we decided to establish Le Reve's 27th store here on such a large scale. Our aim was to create a beautiful connection between Wari's heritage and modern fashion."
She added, "This flagship store features a spacious layout and specially designed interiors for a comfortable shopping experience. A broad range of collections has been curated for women, men, teenagers, and children. Presenting such variety under one roof is an important milestone in our brand's journey."
At the new Wari location, customers can explore Le Reve's latest winter range alongside the popular Nargisus Collection. The store offers apparel in categories from daily wear to festive and lifestyle fashion. Each section is thoughtfully arranged to help shoppers easily find their preferred styles.
To celebrate the opening, Le Reve is offering special promotions. On 24 December, the first 100 customers will receive a 27% discount on purchases of BDT 5,000 or more. Additionally, from 24 to 29 December, all customers will receive a 15% discount on purchases between BDT 2,500 and BDT 4,999.
Alongside the new Wari store, the full Le Reve apparel range is available online at www.lerevecraze.com, via the official app, and through Le Reve's Facebook and Instagram inboxes.
