Guardian Life, WeGro join hands to protect farmers’ livelihoods

With the aim of strengthening financial security for farmers and their families, Guardian Life Insurance Limited, one of the country's leading insurance service providers, has partnered with agri-tech platform WeGro Global.

Through this strategic collaboration, Guardian Life will provide Credit Shield Insurance coverage to farmers financed by WeGro, protecting their families' futures and ensuring the fulfilment of outstanding loan obligations in the event of unforeseen circumstances.

The agreement was signed recently at an event held at Guardian Life's head office in Dhaka. Sheikh Rakibul Karim, FCA, Additional Managing Director and Acting Chief Executive Officer of Guardian Life, and Faiyaz Safir, Chief Operations Officer of WeGro Global, signed the agreement on behalf of their respective organisations. Senior officials from both sides were also present.

In Bangladesh, many farmers are marginal producers who lack financial protection against livelihood uncertainties. This partnership aims to bridge that gap by empowering farmers with innovative financial solutions that reduce risks and safeguard their means of living.

Highlighting the collaboration as a shared commitment to sustainable agricultural growth, Sheikh Rakibul Karim said: "This collaboration signifies a groundbreaking step in both the insurance and agriculture industries. The agriculture sector plays a crucial role in sustaining our economy, with farmers at its centre. Both Guardian and WeGro share the responsibility of ensuring that our farmers are empowered with financial protection."

Faiyaz Safir added:"At WeGro, we are committed to transforming the lives of farmers in meaningful ways. Our partnership with Guardian reflects that promise. From now on, our farmers will benefit from one of the country's leading insurance companies' financial solutions, helping them and their families in times of need."

The event was attended by senior officials from both organisations. From Guardian Life, Abdul Halim, Head of Micro Insurance Digital Channel and ADC, and Md Tanim Bulbul, AVP, Micro Digital Channel and ADC, were present. Representing WeGro Global were KBD Md Rabiullah, Head of Operations, and Arif Rahman, Head of Business and Strategy, BDU.