Firsttrip signs mou with sailor to merge travel and fashion experiences

Firsttrip Limited has signed a Memorandum of Understanding (MoU) with Sailor, marking a collaboration between two dynamic lifestyle brands.

The partnership connects the worlds of travel and fashion with a shared vision to enhance the modern traveller's experience by uniting seamless journeys with contemporary style.

Through this collaboration, Firsttrip and Sailor aim to design initiatives that reflect the evolving preferences of today's travellers, who prioritise comfort, convenience and personal expression. Both organisations observed that travel and fashion are closely linked, each offering opportunities for exploration, individual identity and new experiences.

The MoU was exchanged in the presence of senior officials from both organisations. Representing Firsttrip Limited were Hasnain Rafiq, Chief Operating Officer; Mir Tajmul Hossain, Head of B2C Operations; Aisha Nawar, Assistant Manager (Campaign and Partnership); Mohammad Nashib, Executive (Campaign and Partnership); and Nigar Sultana, Executive (Campaign and Partnership). Representing Sailor were Rezaul Kabir, Chief Operating Officer; Ashraful Islam, AGM (Sales and Distribution); Arnob Adnan Nadin, Senior Executive (Digital Marketing); and Syeda Nazia Farhin, Executive (Marketing).

Both organisations expressed enthusiasm for the collaboration and the opportunities it will create. The partnership will explore ways to enhance lifestyle-focused travel experiences, deliver value to customers of both brands, and introduce engaging campaigns that celebrate individuality and the spirit of exploration.

As Firsttrip continues to expand as a trusted travel platform and Sailor strengthens its presence as a leading fashion and lifestyle brand, the partnership signals a forward-thinking approach to serving the next generation of consumers. Together, the two organisations aim to inspire travellers to embrace every journey with confidence, comfort and personal style.