Duranta bicycle showcases at world’s top trade fair in Germany

'Duranta', the bicycle brand of leading Bangladeshi conglomerate RFL Group, is participating in Eurobike 2025, the world's largest international trade fair for bicycles, being held in Frankfurt, Germany.

The five-day exhibition, which began on June 25, has drawn participation from around 1,900 companies from around the globe. Eurobike is widely regarded as the premier platform for innovation, networking, and business development in the global bicycle industry. Manufacturers, innovators, and buyers use the event to explore new trends and finalise business deals for the coming year.

Duranta is showcasing a wide range of bicycles in various categories, including models for children, juniors, and adults—crafted from both steel and aluminium. The brand is also exhibiting its high-end electric bikes (e-bikes), reflecting growing global interest in sustainable mobility solutions.

Md Mahmudur Rahman, Chief Operating Officer of Duranta Bicycle, said, "We are participating in Eurobike for the fourth time. Based on our strong response in previous years, we expect to gain even more traction with international buyers this time."

"This platform gives us a tremendous opportunity to expand our footprint in the global market," he added. "Currently, we export to 15 countries. Through this fair, we hope to enter new markets beyond our existing reach."

Duranta's continued participation in Eurobike underscores its ambition to become a recognised global brand while also strengthening Bangladesh's presence in the international bicycle industry.