City Bank integrates Guardian Life insurance on Citytouch app

For the first time in Bangladesh, City Bank customers can now purchase Guardian Life Insurance Limited policies directly through the bank's mobile app, Citytouch.

The new feature enables customers to browse products, instantly purchase policies, and submit claims at any time through a single app. Officials noted that this integration enhances convenience, financial security, and value for customers.

Sheikh Rakibul Karim FCA, additional managing director and acting CEO of Guardian Life, said: "Making insurance simple is a challenge, but it is vital to help people protect their lives and dreams. By integrating advanced technology and digital innovations, we are ensuring fast, reliable, and hassle-free services. This partnership empowers customers to manage all their protection needs online with ease."

City Bank DMD and head of retail banking, Md Arup Haider, said: "City Bank was the first bank to introduce bancassurance to the market. We are also at the forefront of bringing digital solutions to the local banking industry. It was a natural progression to be the pioneering bank to introduce insurance products directly on its app, offering customers a wider range of financial solutions."

Guardian Life is committed to making insurance more accessible and transparent by adopting global standards and leveraging digital platforms. Its partnership with City Bank reinforces its position in digital insurance in Bangladesh.