BRAC Bank’s women sales force drives retail, sme growth

Women sales professionals are playing an increasingly important role in BRAC Bank's retail and SME business, supported by training, technology and a workplace designed to help them perform and grow.

Shahida Khanam has spent nearly six years in BRAC Bank's retail sales team. Over the years, she has developed a strong understanding of the bank's products and services and emerged as one of its top performers while balancing family responsibilities.

"BRAC Bank trains women in specific skills and ensures a safe work environment. Our performance reflects that support," Shahida said.

Konika Akhter, another sales officer, said the bank's strong reputation helps her in her work.

"Customers trust BRAC Bank as one of the safest banks in the country. That trust makes it easier for us to serve them," she said.

At least 200 women now work across BRAC Bank's retail and SME sales teams. According to industry sources, BRAC Bank has one of the largest sales forces among state-owned and private commercial banks in Bangladesh.

a team effort behind strong performance

Members of the women's sales team said a culture of cooperation has been a key factor behind their success.

Umme Habiba, who has spent 12 years in the SME sales team, said a safe and supportive workplace matters more to many women than a high salary.

"I took maternity leave soon after joining," Habiba said. "My supervisors treated it as normal and supported me throughout my pregnancy. The bank's day-care facility also helped me balance work and motherhood."

She added that regular recognition and flexible work management help keep the job manageable.

Jebin Akhter Mousumi from retail said technology has reduced many of the physical barriers to the job.

"BRAC Bank is a leader in digital services, so we can serve customers remotely. That opens up many opportunities for women," Mousumi said.

Jannatul Ferdous, another member of the team, credited cross-departmental support and accessible senior leadership for helping employees perform better.

"We can seek help from any department, and senior leaders stay connected with us. That encouragement matters a great deal," she said.

leaders cite workplace culture as key to women's success

Deputy Managing Director and Head of Retail Banking Md Mahiul Islam said focus and efficiency help female employees stand out.

"Many female colleagues try to complete their work within office hours so they can spend time with their children. That drive for efficiency improves overall performance," he said.

He added that the bank provides dedicated transport for safety and runs its internal women's forum, TARA, where female employees can raise workplace concerns.

Additional Managing Director and Head of SME Banking Syed Abdul Momen said women's communication skills are a major strength in sales.

"Women build trust easily. They act as financial advisers, helping customers address both personal and business needs. We strengthen these abilities through customised training," he said.

Managing Director and CEO Tareq Refat Ullah Khan said the bank plans to expand women's participation further.

"Our long-term goal is to develop women into skilled professionals. With a safe environment, quality training and meaningful support, our female sales team continues to deliver strong results. We plan to recruit more women in the future," he said.