BKash campaign rewards 63 remittance recipients

A total of 63 beneficiaries of expatriate remittances have been declared winners under a campaign jointly launched by bKash and international money transfer operator Touch 'n Go, based on receiving the highest amount of remittance directly into bKash accounts from Malaysia.

The prizes were recently handed over at an event held at bKash's head office. Each winner received product coupons redeemable at the nearest Minister showroom by paying through bKash.

The campaign was jointly organised by Touch 'n Go, Minister, and bKash, with Eastern Bank PLC acting as the banking partner. The initiative aimed to encourage expatriates to send remittances through formal and legal channels, thereby contributing to the country's economy.

The campaign ran from 1 October to 31 December 2025. Under the programme, the top remittance receiver each month received Minister product coupons worth Tk 150,000, while five winners were selected every week to receive coupons ranging from Tk 25,000 to Tk 5,000.

At present, expatriates can send remittances directly to their beneficiaries' bKash accounts through 135 international MTOs from more than 170 countries, with settlements handled by 27 leading commercial banks in Bangladesh. In addition, remittance recipients are eligible for a government incentive of Tk 25 per thousand.

With benefits such as instant transfers without a bank account, the ability to send any amount, and easy access to remittance statements, sending remittances to bKash accounts has been gaining popularity among expatriates.