AKIJ Resource launches Enovar brand in Bangladesh
AKIJ Light Engineering Limited, a subsidiary of AKIJ Resource, has officially launched Enovar, its new brand aimed at delivering innovative and reliable solutions for modern living. The launch ceremony, held at AKIJ House, featured the unveiling of the Enovar logo and its tagline "Designed For Now", reflecting the brand's commitment to providing smart, timely, and high-quality products.
Enovar enters the market with a focus on premium LED lighting and electrical accessories, including switches and sockets. Looking ahead, the brand plans to expand into multiple categories, including home appliances, water pumps, hardware and power tools, and cables, with a strategy centred on continuous innovation and market growth.
The launching event was attended by Sheikh Jasim Uddin, Managing Director and CEO of AKIJ Resource; A.K. Joaddar, Vice Chairman; Masud Al Amin Rajib, CEO of AKIJ Light Engineering; Engineer Md Touhidul Islam Faisal, Head of Operations; Md Sajjadul Islam, Head of Marketing, along with other senior officials and business unit leaders.
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Enovar is positioned as a brand built on the principles of innovation, trust, and modernity. It aims to enhance customer experience by delivering solutions that simplify daily life while maintaining the highest standards of quality and reliability.
