“Clemon Amar Borno Amar Gorbo” for Language Day 

Clemon calls for respect to all the languages of non-Bengali communities in Bangladesh this year, through their continuous campaign named "Amar Borno Amar Gorbo" ('my alphabet, my pride'). 
It has released an emotional video on the social media sheds a unique light on the not talked about spirit and dignity of the minority languages in Bangladesh, along with a tribute to our great martyrs for language. Then, a number of letters and words from such languages are showcased through creative use of the brand's Facebook & Instagram profiles as well as the Google Display Network.

In the first term of "Clemon Amar Borno Amar Gorbo" in 2020, all the letters of Bangla alphabet were shown through innovative and charming designs which were combined with various traditional and cultural elements relating to Bangladesh and Bangla. The album of designs published in social media and national newspapers drew the audience's spontaneous curiosity and accolades that time.

For the International Mother Language Day this year, Clemon has extended the purview of the idea, with a view to turning the countrymen's attention on the respective mother-tongues of the people belonging to the other communities of this land. This idea is driven by the greater hope that the majority of citizens of Bangladesh will think more actively and positively about respecting other people's languages as well.