Unwavering quality commitment built on consumer trust: Unilever Bangladesh

Unilever Bangladesh celebrated over six decades of operations in the country with a media interaction in the capital, highlighting the company's enduring commitment to quality, consumer trust, and responsible manufacturing.

Emphasising that quality goes beyond a set of processes, management described it as a guiding principle woven throughout the organisation, carefully nurtured to build and maintain consumer trust.

Shamima Akhter, director of Corporate Affairs, Partnerships and Communications of Unilever Bangladesh, recalled the company's growth from a 1962 semi-automated soap unit in Kalurghat to seven factories delivering more than 20 brands nationwide, maintaining global safety and reliability standards from the beginning. 

Head of Quality for the Pakistan, Turkey, and Tunisia region, Tasmim Saila, detailed Unilever's three-pillar framework of Quality Control, Quality Assurance, and Continuous Improvement, citing tools like the Delivered Superiority Index (DSI) to ensure consistent product standards.

The company highlighted its long-term supplier partnerships, regular audits, and SKU-based checks at depots and stores, with consumer feedback via DVOC and DVOC-AI platforms guiding targeted improvements. Looking ahead, Unilever plans to invest in digital quality tools, AI-driven insights, sustainable packaging, and workforce development.

The interaction concluded with officials reaffirming that quality remains central to Unilever Bangladesh's identity. "For us, quality is a promise not just to meet expectations, but to exceed them consistently," Shamima noted.