Collaborative efforts must for promotion of hill products: Rizwana

Environment Adviser Syeda Rizwana Hasan emphasised today (20 January) the need for a unified approach to promote the multifaceted products of Cox's Bazar and the hill tracts across the nation. 

Speaking at the National Launch of USAID's programme for host community, Rizwana highlighted bamboo, cane, handicrafts, honey, and indigenous fruits as key products requiring targeted support.

She underscored the importance of training and financial aid for local entrepreneurs, improving product quality, and establishing exhibition and marketing centers in major cities to facilitate market expansion. 

Collaborative campaigns by the government, NGOs, and international partners could effectively increase consumer interest in these local products, she added.

She noted that utilising e-commerce platforms would enhance the products' online visibility, ensuring fair prices for producers and fostering local economic growth.

She further commended the joint efforts of the Bangladesh government and USAID, stressing that such initiatives leave no community behind and promote sustainable development, equity, and social harmony.

The adviser noted that international collaborations are vital for achieving these goals.

US Chargé d'Affaires Tracey Ann Jacobson reaffirmed the United States' commitment to supporting Bangladesh in achieving sustainable development in climate-vulnerable regions.

The event featured a photo gallery, a video presentation on the initiative, and a digital ribbon-cutting ceremony.

Key figures such as Manzoor Ahmed, president of Friends of Village Development Bangladesh, and Treena Bishop, Chief of Party for the initiative, also addressed the gathering. Policymakers, development partners, and community representatives participated, sharing strategies to build resilience in affected communities.