Ok boomer, we’re gonna socialise you | The Business Standard
Skip to main content
  • Latest
  • Economy
    • Banking
    • Stocks
    • Industry
    • Analysis
    • Bazaar
    • RMG
    • Corporates
    • Aviation
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • Subscribe
    • Epaper
    • GOVT. Ad
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
The Business Standard

Friday
July 04, 2025

Sign In
Subscribe
  • Latest
  • Economy
    • Banking
    • Stocks
    • Industry
    • Analysis
    • Bazaar
    • RMG
    • Corporates
    • Aviation
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • Subscribe
    • Epaper
    • GOVT. Ad
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
FRIDAY, JULY 04, 2025
Ok boomer, we’re gonna socialise you

Thoughts

Andreas Kluth, Bloomberg
26 July, 2020, 11:30 am
Last modified: 26 July, 2020, 11:38 am

Related News

  • One dies from COVID-19 in 24 hrs
  • Covid-19: Two more deaths, 7 new cases reported in 24hrs
  • Covid-19: One more death, 10 new cases reported in 24hrs
  • Three die from Covid-19 in 24 hrs
  • Five Covid-19 deaths reported in 24 hours, 36 new cases detected

Ok boomer, we’re gonna socialise you

The pandemic is turning Millennials into socialists. We must make them a better offer

Andreas Kluth, Bloomberg
26 July, 2020, 11:30 am
Last modified: 26 July, 2020, 11:38 am
Andreas Kluth
Andreas Kluth

Everything about SARS-CoV-2 seems unfair. It afflicts the poor worse than the rich, and Blacks more than Whites. It also disrupts — and potentially derails — the lives of people in some generations more than others. There's social and political dynamite in this inequity. One likely effect is to make several developed countries swerve left politically, toward some bowdlerized form of "socialism."

The generational effects of Covid-19 may seem counterintuitive. Medically, the virus is most life-threatening to the so-called "silent generation" of people in their late 70s, 80s or 90s. But economically, the coronavirus has left these lives relatively unscathed. Their careers have been had, their retirement savings — if they had any — had already been turned into annuities. The Silents as a group are not the pandemic's biggest economic losers.

Nor is the generation just behind them, the infamous Baby Boomers now in their late 50s, 60s or early 70s. They've raised their children and don't have the stress of home-schooling them during lockdowns. Most are still earning and saving or are just entering retirement with relatively generous pensions. Best of all, they've been politically in control for so long, they've molded entire welfare and tax systems to their advantage.

The Business Standard Google News Keep updated, follow The Business Standard's Google news channel

My own cohort, the Generation X of people in their 40s and early 50s, will also be fine overall. Yes, we're currently traversing the nadir of the so-called U-curve of lifetime well-being, as we feel the midlife stress of caring simultaneously for elderly parents and vulnerable children — the same ones who nowadays share our home offices to Zoom with their teachers. But that aside, we Xers had a fair shot at building our careers in the booming 90s and — following the blip of the dotcom bust — the aughts. We're less worried about ourselves than about the long-term effects of school closures on our children, called Generation Z.

So it's really the folks in their 20s and 30s, the generation between X and Z, we should spare a thought for. Logically, they should be called Generation Y, but because they came of age near a round-number year they're the Millennials. And boy, do they keep getting shafted.

Millennials deserve it too. Photo: Bloomberg
Millennials deserve it too. Photo: Bloomberg

It started with the financial crash of 2008, which hit just as the Millennials were hoping to enter the job market and start their careers. Suddenly, all the good jobs were gone, and they were more likely to be and stay unemployed than the older generations.

Studies show that even a decade after the crash, all but the most educated Millennials were earning and saving less than Xers or Boomers did at the same age. Lower entry-level salaries can have consequences ("wage scars") that last an entire life time. This precarious outlook is probably one reason why Millennials had already been delaying marriage and children longer than preceding generations did, and are more likely to still be living with (gasp) their parents.

And then this coronavirus showed up, causing a downturn that's making the "Great Recession" of 2008 seem almost mild. After that previous labor-market trauma, a lot of Millennials took whatever gigs they could find — as bartenders, baristas, waiters or contract workers. But these are exactly the types of jobs that fell away during the lockdowns and may not come back soon.

So Millennials have a right to be frustrated. But what makes many of them irate is watching the older generations milk the system at their expense, through what some economists call "Boomer socialism."

Consider the generous but unsustainable public pensions going to Boomers in most developed countries, which are payed for largely by Millennials and Xers. In the US, there's also health care that's universal and public for the old (called Medicare) but often unavailable or unaffordable for the young. In many countries, the Boomers have also bid up house prices beyond the reach of Millennials, in part with tax breaks for mortgage interest that disproportionately benefit older taxpayers. Oh, and there's the mountain of student-loan debt bearing down on many American Millennials.

This distress, coupled with the hypocrisy of Boomers who claim to oppose big government while enjoying it in so many ways, explains why Millennials have been trending left and even embracing the loaded word "socialism." It's these fed-up young voters who boosted the campaigns of lefty Boomer populists like Bernie Sanders in the U.S. and Jeremy Corbyn in the U.K.

Whether Millennials actually use the word "socialism" properly — as government ownership of the means of production — is moot. More likely, they simply want better public policy that addresses their specific problems. Even then, however, they often fall prey to political snake oil such as rent controls or wealth taxes.

The better path for policymakers across the West is to offer more pragmatic, but still sufficiently bold, alternatives. And as I've argued, this means reviving classical liberalism — not in the American sense of "left" but in the European sense of "freedom."

Health care, for example, can be provided publicly, privately or in a mixed system like Germany's; but it should always be universal. Pension reform is a no-brainer. So is tax simplification that cuts loopholes for Boomers, thus broadening the base without necessarily raising rates. And yes, we should keep studying the idea, still never properly tried, of a Universal Basic Income — not to expand, but to replace the welfare state.

It would be tragic if we survived the pandemic only to find ourselves living in true socialism, which in practice has always robbed societies of prosperity and individuals of freedom. To avoid that fate, all generations should offer Millennials a fairer — a liberal — deal.


Andreas Kluth is a columnist for Bloomberg Opinion. He was previously editor in chief of Handelsblatt Global and a writer for the Economist.


Disclaimer: This article first appeared on Bloomberg.com, and is published by special syndication arrangement.

Millennials / socialise / boomer / pandemic / COVID-19

Comments

While most comments will be posted if they are on-topic and not abusive, moderation decisions are subjective. Published comments are readers’ own views and The Business Standard does not endorse any of the readers’ comments.

Top Stories

  • RAB speaks to media on 4 July 2025. Photo: Collected
    Dispute between brothers behind rape of woman in Cumilla's Muradnagar: RAB
  • A head-on collision between a bus and a truck on the Dhaka-Pabna Highway in Santhia upazila of Pabna district on 4 July 2025.Photo: UNB
    Bus-truck collision leaves 3 dead, 10 injured in Pabna
  • Anti-quota students from Dhaka University blocked Shahbagh intersection amid police barricade on 7 July 2024. Photo: Rajib Dhar/TBS
    4 July 2024: Anti-quota protests intensify following new court verdict

MOST VIEWED

  • History in women's football: Bangladesh qualify for Asian Cup for the first time
    History in women's football: Bangladesh qualify for Asian Cup for the first time
  • What it will take to merge crisis-hit Islamic banks
    What it will take to merge crisis-hit Islamic banks
  • Govt to pay 3-year high ACU bill of $2b next week
    Govt to pay 3-year high ACU bill of $2b next week
  • 3 July 2024: Momentum builds as quota protest enters third day
    3 July 2024: Momentum builds as quota protest enters third day
  • Photo: Collected
    Court orders seizure of S Alam Group assets over Tk10,280cr defaulted loan
  • Sabir Mustafa. Sketch: TBS
    Has the time come for Bangladesh to embrace PR? 

Related News

  • One dies from COVID-19 in 24 hrs
  • Covid-19: Two more deaths, 7 new cases reported in 24hrs
  • Covid-19: One more death, 10 new cases reported in 24hrs
  • Three die from Covid-19 in 24 hrs
  • Five Covid-19 deaths reported in 24 hours, 36 new cases detected

Features

The July Uprising saw people from all walks of life find themselves redrawing their relationship with politics. Photo: Mehedi Hasan

Red July: The political awakening of our urban middle class

6h | Panorama
Illustration: TBS

Grameen Jibon: A business born from soil, memory, and the scent of home

8h | Features
Illustration: TBS

Why rare earth elements matter more than you think

18h | The Big Picture
Illustration: TBS

The buildup to July Uprising: From a simple anti-quota movement to a wildfire against autocracy

1d | Panorama

More Videos from TBS

Russia first country to recognize Taliban rule

Russia first country to recognize Taliban rule

3h | TBS World
Patiya Police Station OC Withdrawn Amid Protests: What Experts Are Saying

Patiya Police Station OC Withdrawn Amid Protests: What Experts Are Saying

16h | Podcast
Food aid in Gaza is a death trap!

Food aid in Gaza is a death trap!

17h | TBS Stories
As US weapons for Ukraine dry up, Kyiv changes tactics

As US weapons for Ukraine dry up, Kyiv changes tactics

4h | Others
EMAIL US
contact@tbsnews.net
FOLLOW US
WHATSAPP
+880 1847416158
The Business Standard
  • About Us
  • Contact us
  • Sitemap
  • Advertisement
  • Privacy Policy
  • Comment Policy
Copyright © 2025
The Business Standard All rights reserved
Technical Partner: RSI Lab

Contact Us

The Business Standard

Main Office -4/A, Eskaton Garden, Dhaka- 1000

Phone: +8801847 416158 - 59

Send Opinion articles to - oped.tbs@gmail.com

For advertisement- sales@tbsnews.net