Walton introduces 15 new refrigerator models under Global Innovation Series
The flagship product of the new lineup is a 629-litre side-by-side smart refrigerator featuring a 32-inch Magic Mirror multimedia display.
Walton Group, the country's leading electronics manufacturer, has launched 15 new models of refrigerators and freezers to strengthen its presence in international markets and reinforce its position as a global brand.
The new lineup introduced under the "Global Innovation Series" features a wide range of products, including premium side-by-side smart refrigerators with multimedia displays, models equipped with water dispensers, frost-free units, top-mount refrigerators, solar-powered chest freezers, vertical freezers, minibar fridges, beverage coolers, and ice cream freezers.
The products were officially launched globally yesterday (25 April) at the "Walton Mega Launch" event, held at the company's corporate office in the capital while other local officials and international business partners also joined virtually from Asia, the Middle East, Africa, and Europe.
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The event was attended, among others, by film actress and brand ambassador of Walton Fridge by Bidya Sinha Mim, Chief Business Officer Md Tahsinul Haque, Head of Research and Innovation Centre Azmal Ferdous Bappi, Walton's Chief Marketing Officer Zoheb Ahmed, Walton's business partner in India Sonjoy Saha.
Speaking at the event, Md Tahsinul Haque said, "Walton has already expanded its export footprint to more than 55 countries, maintaining its dominant position in the domestic market."
"Our goal is to establish Walton as one of the world's leading global electronics brands by expanding our presence to over 100 countries," he said, adding that the launch of 15 new model refrigerators in international markets would accelerate that journey.
Highlighting the technological advancements, Azmal Ferdous Bappi said the flagship product of the new lineup is a 629-litre side-by-side smart refrigerator featuring a 32-inch Magic Mirror multimedia display.
Describing it as more than just a cooling appliance, he said the model functions as a smart lifestyle device, allowing users to browse the internet, watch YouTube content and access online shopping platforms directly from the refrigerator interface.
The model also includes advanced features such as Magic Mirror technology, AI Doctor, turbo cooling and 8-in-1 convertible mode, along with Matrix Speed Optimisation Plus inverter technology and separate cooling control to ensure energy efficiency and prolonged freshness of food.
