Realme to launch latest brand, product strategy in IFA

Smartphone manufacturer brand Realme announced it will attend the 2020 IFA trade show, and hold the "2020 realme Brand Launch Conference" on September 4 in Berlin.

During the conference, Realme will introduce its latest brand strategy and product portfolio and deliver its belief of "Dare to Leap" to encourage the young worldwide to leap forward to be whoever they want to be, according to a press release.

Sky Li, Founder and CEO of Realme said, "Realme topped itself as the World's top 7 in merely 18 months, and the global users have exceeded 45 million before 2nd anniversary."

"In IFA 2020, Realme will announce its latest brand and product plan to the world on the international stage, and continue to bring excellent products to everyone," he further said.

Realme is going to focus on the European market and make it as the core strategy market for future great success in Europe, the press release said.

Since 2020, Realme has rooted itself as the "Popularizer of 5G" and launched a range of 5G products featuring leap-forward technology and trendsetting design, the press release claimed.

Smartphone brand Realme wants to become the fastest growing AIoT brand worldwide. With 1+1 Strategy: Smartphone +AIoT, Realme is dedicated to creating a trendsetting smart life for users all over the world.

This year, Realme aims to launch over 50 AIoT products fully covering the 4 smart hubs and will launch more than 100 AIoT products, the press release informed.

In the future, realme will constantly keep expanding the global markets, introducing the "Dare to Leap" brand concept and trendsetting spirit to accomplish the goal to achieve over 100 million annual sales for each year, the press release further said.