Incoming Apple CEO aims to build on movie and TV progress
Apple says its focus remains on creating high-quality original entertainment rather than the largest streaming library.
Apple's (AAPL.O), opens new tab incoming CEO, hardware chief John Ternus, said he was committed to building on the company's momentum in the entertainment business when he takes the helm of the iPhone maker in September.
The technology giant began offering original TV series and films through the Apple TV+ streaming app in 2019. The company found success with Oscar best picture winner "CODA," box-office blockbuster "F1" and Emmy-winning shows such as "The Studio" and "Ted Lasso."
Last year, Apple dropped the plus sign and renamed the service Apple TV.
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"I think we have such tremendous momentum right now in Apple TV," Ternus told Reuters on the red carpet at the premiere of the fourth season of "Ted Lasso."
"There's so many amazing shows, so many amazing characters and stories, and so we're just going to keep building on the momentum."
Ternus stood next to current CEO Tim Cook, who said he is sharing his insights about the entertainment business as part of the leadership transition.
"Our role is to be the best. That's our lane," Cook said of Apple's entertainment strategy. "We're not about the most. There are ... other companies that do that. But we're about the best, and I feel like we really hit our stride in providing that."
