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The Business Standard

Monday
March 02, 2026

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MONDAY, MARCH 02, 2026

brand

brand

Barkha Dutt. Sketch/TBS

The reshuffle is meant to secure Brand Modi

The exits and expansion were motivated by the need to protect the PM’s image and send a signal to OBCs, crucial to the BJP’s electoral prospects in UP

The day Sony’s founder refused to become a supplier to a US brand

The day Sony’s founder refused to become a supplier to a US brand

Sabbir Rahman Khan

Rethinking branding strategies in light of Covid-19

Let’s meet on the smartphone

Let’s meet on the smartphone

Walton aims to be country's top electrical appliance brand by 2022 

Walton aims to be country's top electrical appliance brand by 2022 

Illustration: Collected

10 most valuable brands in the world

‘We need to brand Bangladesh positively as a manufacturing hub’

‘We need to brand Bangladesh positively as a manufacturing hub’

Robi again recognized as the best socially devoted brand in the world

Robi again recognized as the best socially devoted brand in the world

Illustration: Asifur Rahman

Future job prospects in creative industry look bright

Rolex Datejust 1945. Photo: Collected

Rolex: The brand that conquered both land and sea

File Photo: Mumit M

RMG exporters suffer order shortage, price drop: Survey

Pinon, a sisters’ initiative

Pinon, a sisters’ initiative

Global apparel brand value could drop 20%

Global apparel brand value could drop 20%

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