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The Business Standard

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October 18, 2026

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SUNDAY, OCTOBER 18, 2026

Alphabet

Alphabet

Photo: Pixabay

Why is English so hard to spell?

Decoding English from spoken to spelled is a tradition that’s almost 100 years old at the Scripps National Spelling Bee, but how did the language get so convoluted in the first place?

The Google logo is pictured at the entrance to the Google offices in London, Britain January 18, 2019. REUTERS/Hannah McKay

Google's advertising tech targeted in European publishers' complaint

Google propels record Alphabet revenue, driving shares up 8%

Google propels record Alphabet revenue, driving shares up 8%

Makani wind energy kites/ Tech Crunch Photo

Alphabet cuts cord on power-generating kite business

Google CEO Sundar Pichai speaks on stage during the annual Google I/O developers conference in San Jose, California, US, May 17, 2017/ Reuters

Alphabet grants Pichai largest ever stock award, again

File Photo: Visitors walk past an advertising billboard for Fitbit Ionic watches at the IFA Electronics Show in Berlin, Germany, September 1, 2017. Reuters/Fabrizio Bensch

Google owner Alphabet in bid to buy Fitbit

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