The sweet language of affection

The timeless English saying encourages us to "say it with something sweet." When words alone aren't enough, a piece of chocolate becomes the ideal way to convey affection and warmth.

This heartfelt tradition has elevated February 9th—widely celebrated as Chocolate Day during Valentine's Week—into one of the most anticipated days of the season, a time to express love through the universal language of cocoa.

Chocolate's rich history dates back over 2,000 years to the ancient Mayan and Aztec civilizations, yet its ability to bring people closer endures today. In Bangladesh, gifting chocolate has evolved into a beloved custom for showing love, gratitude, and care.

Addressing the quality divide in the market

Bangladesh's chocolate market has long been split between costly imported premium brands and lower-quality local options. Many domestic chocolates cut corners by substituting real cocoa butter with palm oil or dalda, resulting in a product that lacks the smooth, melt-in-your-mouth feel and genuine flavor that true chocolate lovers crave. For those seeking authentic taste and quality—especially health-conscious consumers—finding a reliable, locally made premium option has often been difficult.

Bringing premium European quality to Bangladesh

Akij Bakers Limited is changing the game by introducing high-quality chocolate brands under the Hi5 range, such as Hi5 Fondalo, Hi5 Amora, and Hi5 Dimbo. In particular, Hi5 Fondalo has quickly gained massive popularity, creating a real buzz among chocolate enthusiasts in Bangladesh.

Meanwhile, ChocoTreeUK, a UK-based chocolate and bakery specialist, is dedicated to delivering genuine, premium chocolate experiences inspired by European traditions. With deep expertise in formulation, quality control, and development, the company prioritizes real cocoa ingredients, harmonious flavors, and luxurious texture—true hallmarks of top-tier chocolate.

In Bangladesh, ChocoTreeUK provides expert guidance and oversight for Elano Tempt chocolate. Through comprehensive support in recipe development, manufacturing processes, quality checks, and branding, they ensure Elano Tempt adheres to rigorous UK standards while staying affordable and tailored to Premium taste.

This smart blend of global expertise and efficient production bridges the divide between expensive imports and everyday treats. Elano Tempt delivers an international-quality chocolate that's premium, reliable, and perfectly suited to Bangladeshi preferences and budgets.

Unlike many local alternatives, Elano Tempt uses superior ingredients like genuine cocoa powder and cocoa mass, creating a smooth texture and well-balanced flavor that competes with Other foreign brands—bringing a true European chocolate indulgence right to local shelves.

The Elano lineup also includes popular favorites such as Elano Cremelle, Elano Dipstik, and Elano C&N.

Making luxury affordable

Premium "real" chocolate has traditionally been seen as a luxury due to high import costs. For comparison, a 55g bar from many international brands often exceeds BDT 240, while Elano Tempt provides a comparable premium experience for just BDT 120 (55g). Their 110g option of Elano Tempt is available for only BDT 200—making it an accessible yet sophisticated choice for students, young professionals, and anyone celebrating Chocolate Day without breaking the bank.

Delivering the best taste for Bangladeshi consumers

As Shafiqul Islam Tushar, Executive Director (Marketing) at Akij Bakers Ltd., shared: "There was a lack of adequate supply of premium chocolates that met the tastes and demands of people in our country. We wanted to give consumers the best chocolate experience." He added that, to bring the authentic taste of European chocolate within reach for Bangladeshi consumers, they are proudly marketing Elano Tempt on behalf of ChocoTreeUK—a move that has already generated tremendous excitement among chocolate lovers.

This Chocolate Day, celebrate with real, high-quality chocolate that feels special yet remains truly accessible. Elano Tempt proves that premium indulgence doesn't have to be out of reach.