Coca-Cola to proceed alcoholic beverage business in Japan
The company aims to make canned chūhai a key revenue source at a time when the market for carbonated drinks -- its main products faces slow growth.
Coca-Cola is making preparations for its official entry into the alcoholic beverage market of Japan.
The company already launched a canned chūhai spirit-based product in the Kyushu region on a trial basis in May last year.
Coca-Cola plans to sell the product “Remondo,” nationwide from this autumn, mainly at supermarkets and convenience stores, the company sources said.
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The company aims to make canned chūhai a key revenue source at a time when the market for carbonated drinks -- its main products faces slow growth.
Sales of chūhai products in Japan have doubled in around 10 years as they are cheaper than beer and offer a variety of flavors.
An official at the company’s public relations department said: “We are planning to enter the alcoholic drink market to sustain our growth although competition is fierce.”
