Neera's financial literacy initiative for unbanked women

Neera, a Prime Bank initiative for women, has undertaken a countrywide programme to drive financial literacy among the unbanked women of the society.

As part of 'Month of Neera' activities, marking the International Women's Day, the officials of different branches of Prime Bank are visiting the neighborhood community and helping the women on financial literacy, wealth management ensuring their inclusion in mainstream financial system. 

Prime Bank female officials have braved the pandemic and visited slums, schools, aboriginal community and NGOs to disseminate the message of financial literacy and its importance in everyday life for financial security and freedom.

The officials inspired the unbanked women at the nook and corner of the country to come under the mainstream financial umbrella and avail a wide range of services for a secured future for themselves and their families.

Regarding the initiative, Shaila Abedin, EVP and head of Segments, Prime Bank, said, "Neera is undertaking numerous initiatives with an aim to facilitate women's development, ensure complete wellness and create a meaningful impact in their lives during the 'Month of Neera'. To bring women under the ambit of banking services, Neera has always prioritised financial inclusion and financial literacy by providing easy access to the unbanked female population for helping them secure a better life."

ANM Mahfuz, deputy managing director and CBO, of the bank said, "We believe this initiative will help a number of unbanked women get their first bank account in a step forward towards financial security. We will continue to create awareness about financial management and knowledge amongst the low-income communities."