'Not stunt or April Fool's joke': KitKat launches 'stolen tracker' after chocolate bars go missing
The clarification came after rumours spread on social media questioning the authenticity of the incident
A mystery over lakhs of missing chocolate bars has taken a serious turn, as KitKat confirmed that the theft is real and not a publicity stunt.
In an official statement shared on X (formerly Twitter), the brand addressed growing speculation that the incident could be an April Fools' joke.
"Thank you for your interest in the missing KitKats. But just to clarify, this is not a stunt or an April Fool's joke. Someone really stole 12 tonnes of KitKats, and we really want to know where they've gone," the statement read.
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The clarification came after rumours spread on social media questioning the authenticity of the incident. In response, the company also announced the launch of a "Stolen KitKat Tracker", a tool that allows customers to check whether their chocolate bar is part of the missing batch.
"We've created a Stolen KitKat Tracker that lets you check if your KitKat is from the missing batch," the statement further reads.
4 lakh bars stolen in transit
The theft involves 4,13,793 units from the brand's new chocolate range, weighing around 12 tonnes. The shipment reportedly went missing during transit between production and distribution points in Europe.
According to reports, the truck had left central Italy and was on its way to Poland, with plans to distribute the products across several countries.
Owned by Nestlé, KitKat said each bar from the batch carries a unique code. Consumers can scan this code using the tracker to see if it matches the stolen shipment.
If a match is found, users will be given instructions to alert the company, which will then take appropriate action.
