Men and mascara

There is a sudden upsurge in the male beauty and grooming industry amid the pandemic with a lot of male beauty bloggers sharing their makeup tricks and tips, thereby bringing in a revolution in the male beauty segment. 

Men no longer fret over putting on a bit of makeup to enhance their look. 

From transparent mascaras being used to add more volume to their eye lashes, to lip tints covering uneven lip colour, modern men are slaying it with makeup.

"Male makeup does not have to be overboard with colourful eyeshadows. A hint of mascara on the eyes can add that element of drama to the look and goes well on bearded men," suggests beauty expert Abhijeet Chanda.

"For men, a hydrated healthy looking skin is the way to go about it. A good moisturiser, like a tinted one from MAC Studio can be used. You can mix a bit of concealer with your normal foundation for an even skin texture without overdoing a layer of colour on your skin. Bronzer with matte effect can help you achieve that holiday vibe while you still chill at home. You can steal your girlfriend's mascara, you can fill in your brows and beard with it. You can always use an eyelash curler that can open your eyes and make you look more awake. Less is more and little goes a long way. Apply lip tints, for a hint of colour. A bit of concealer and bronzer here and there can make a huge difference," suggests celebrity makeup artist Jason Arland.

YouTuber and model Digansh Sehgal uses a thin line of kohl around his lower waterline of his eyes while dressing up for an evening party. "They complement my beard and add more character to my look," he says.