Daraz Bangladesh launches choice for smarter, rewarding shopping | The Business Standard
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THURSDAY, JUNE 26, 2025
Daraz Bangladesh launches choice for smarter, rewarding shopping

Corporates

Press Release
03 March, 2025, 06:40 pm
Last modified: 03 March, 2025, 06:49 pm

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Daraz Bangladesh launches choice for smarter, rewarding shopping

Press Release
03 March, 2025, 06:40 pm
Last modified: 03 March, 2025, 06:49 pm
Daraz Bangladesh launches choice for smarter, rewarding shopping

Shopping just got better! Daraz Bangladesh, the country's leading online marketplace, is thrilled to unveil Choice, a game-changing shopping channel with an exciting selection of over 4,000 hand-picked, top-rated products at competitive prices, backed by exclusive deals and enhanced logistics support.

With its revolutionary single-cart, single-warehouse approach, Choice allows shoppers to grab multiple items in one go, enjoy lightning-fast 1–3-day deliveries, and enjoy Free Delivery when purchasing just three or more items. Choice also comes with a reassuring 7-day hassle-free return policy, while the excitement never stops with exclusive Lightning Deals, Early Bird Offers, and Flash Sales that bring irresistible savings. 

Evolving from the popular 'Any 3' concept, the reinvented Choice channel expands its product assortment to include a growing selection of daily essentials covering FMCG, Fashion, Health & Beauty, Electronics, and Lifestyle categories. In conjunction with the ongoing 3.3 Grand Ramadan Sale, Choice has introduced various food items, including drink powders, aroma rice, chickpea powder, spices of many kinds, vermicelli, and prayer essentials such as hijabs.

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The Ramadan celebration gets even more special with Choice's exciting FREE GIFT feature. Customers purchasing four or more products can select a complimentary gift from a curated collection. This delightful perk, on a first-come, first-served basis, will continue beyond Ramadan, bringing joy to shoppers year-round.

The channel features an impressive lineup of trusted brands to ensure customers get only the best. From FMCG brands such as Aarong, ACI, AMA, Ispahani, Radhuni, and Dettol to Health and beauty brands including Ponds, Tressemme, Lux, Closeup, Colgate, Dove, Jui, Livon, Pantene, and more, all at prices that will make you smile.

Sellers aren't left out of this shopping revolution. Choice supercharges business growth with enhanced visibility, priority placement, streamlined inventory management, and a direct line to eager customers looking for trusted products. The single-warehouse system simplifies operations while Free Delivery incentives drive more sales than ever before.

Ben Yi, Managing Director of Daraz Bangladesh, said, "Choice is built on what matters most to our customers: trusted products, great prices, and an easy, fast shopping experience. With faster delivery and exclusive deals, we're taking e-commerce in Bangladesh to the next level."

Jiang Han Adela, Global Head of Choice at Daraz, added, "Choice is designed to meet the evolving needs of online shoppers by combining convenience, quality, and value. This platform enhances the customer experience and strengthens our sellers' growth opportunities, ensuring long-term success for all."

Daraz Bangladesh / TBS / Corporate

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