These are the top 6 most valuable hotel brands in the world
The top 6 most valuable hotel brands in the world | Illustration: Ashrafun Naher Ananna/TBS Creative
Overall, the total brand value of the top 50 hotel brands has risen by 4% to $58.8 billion so far in 2025. Hilton has retained its position as the world's most valuable hotel brand for the 10th consecutive year. Its brand value increased 30% with the group expanding its global footprint and strengthening its offering in the luxury and lifestyle space.
Top Hotel Brands: Hilton, Hyatt, Marriott, and More
Source: Brand Finance
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