Deepal’s grand entry: EVs, fireworks, and a rocking comeback
Deepal made its second appearance at the exact venue where harsh climate conditions forced a waterpark situation during its opening debut last week. After the unveiling ceremony, attendees got to test drive the vehicles by themselves, while enjoying a live performance by Artcell
On February 28, 2025, Deepal, a subsidiary of Changan Automobile, officially entered the Bangladeshi market by launching two electric vehicles (EVs): the S07 crossover and the L07 liftback. The event, held at Purbachal in Dhaka, marked a significant milestone in Bangladesh's journey towards sustainable transportation.
Deepal made its second appearance at the exact venue where harsh climate conditions forced a waterpark situation during its opening debut last week. The Honda Club brought back their Accords and CR-Vs along with the Civics from HONDA Civic Users Of Bangladesh. In addition, other automotive brands under Rancon Motors Limited such as Changan Automobile joined the event with their entire local vehicle collection.
It wasn't just about the people who purchased vehicles from them. Reputed automotive clubs such as the Toyota Crown Club of Bangladesh were present as well, arriving with more than half a dozen Crown vehicles from various generations. This turned out to be one of the most elegant sections of the show.
Keep updated, follow The Business Standard's Google news channel
Then there was Super Tuner, the country's largest automotive group of exotic vehicle owners. Their display cars presented a wider selection of vehicle choices featuring everything between classic Japanese tuner cars like an AE92 Trueno to exotic German vehicles such as Mercedes CLA45s.
Even the EVO-STI group showed up with their rally-bred Mitsubishi Lancer Evolutions and Subaru STIs. In total, the venue housed about sixty vehicles.
As dusk settled, Deepal commenced the ceremony—this time without any weather-related disruptions. Following a brief introduction to the brand, DHS Motors CEO Imran-Zaman Khan took the stage, emphasizing the advantages of EVs over traditional petrol cars in Bangladesh. Moments later, two Deepal S07 crossovers—one in striking orange, the other in bold green—rolled onto the stage, setting the scene for a dazzling fireworks display that gave the evening a fitting crescendo. An appreciation award ceremony concluded the formalities, making way for dinner.
But the night was far from over. Artcell took center stage, delivering a high-energy rock performance that electrified the crowd. As the music faded, attendees got behind the wheel, seizing the chance to test drive Deepal's EVs—the S07 and L07—bringing the event to a thrilling close.
Deepal S07: The Intelligent All-Electric SUV
The Deepal S07 is a mid-size SUV that combines futuristic design with advanced technology. Designed in Turin, Italy, by a team with experience in leading European and Japanese brands, the S07 features a sleek exterior with frameless doors and hidden door handles, enhancing its aerodynamic profile. The vehicle measures 4,750 mm in length, 1,930 mm in width, and 1,625 mm in height, with a wheelbase of 2,900 mm.
Under the hood, the S07 is powered by a permanent magnet synchronous motor delivering 255 horsepower (190 kW) and 320 Nm of torque, driving the rear wheels. It houses a 66.8 kWh CATL ternary lithium battery, offering a range of up to 560 km on a single charge. The vehicle supports DC fast charging, enhancing its practicality for daily use.
Inside, the S07 boasts a yacht-inspired interior, featuring a 15.6-inch sunflower touchscreen powered by the Qualcomm Snapdragon 8155 chip running Huawei's Harmony OS. The infotainment system is complemented by a 14-speaker Sony sound system, providing an immersive audio experience. Additional amenities include a panoramic sunroof, rear touch screen A/C controls, and powered seats, ensuring a luxurious ride for all occupants.
In Bangladesh, the Deepal S07 is priced at Tk64.90 lakh
Deepal L07: The Innovative Electric Liftback
The Deepal L07 is a mid-size liftback sedan that blends modern aesthetics with cutting-edge technology. Sharing design origins with the S07, the L07 also features a sleek exterior and a luxurious interior. It measures 4,820 mm in length, 1,890 mm in width, and 1,480 mm in height, with a wheelbase of 2,900 mm.
The L07 is equipped with a permanent magnet synchronous motor producing 255 horsepower (190 kW) and 320 Nm of torque, powering the rear wheels. It comes with a 66.8 kWh battery, offering a range of up to 540 km on a single charge. The vehicle supports DC fast charging, making it convenient for long-distance travel.
The interior of the L07 is designed for comfort and convenience, featuring a yacht-inspired design similar to the S07. It includes a 15.6-inch sunflower touchscreen powered by the Qualcomm Snapdragon 8155 chip running Huawei's Harmony OS, providing a seamless user experience. Additional features include a panoramic sunroof, rear touch screen A/C controls, and powered seats, ensuring a premium experience for passengers.
The Deepal L07 is available in Bangladesh at a price of 5,9.90 Lakh.
However, Imran-Zaman announced that the first 100 customers of Deepal vehicles will receive a flat Tk5 discount on both the models.
To ensure customer satisfaction, DHS Autos Limited, the official distributor of Deepal Bangladesh, offers extensive after-sales services. These include roadside assistance and a comprehensive warranty package with up to 8 years of coverage on the EV battery and motor. This commitment aims to provide Bangladeshi consumers with peace of mind as they transition to electric mobility.
The introduction of the Deepal S07 and L07 models in Bangladesh signifies a significant step towards sustainable transportation in the country. With their advanced technology, impressive specifications, and competitive pricing, these vehicles offer Bangladeshi consumers attractive options in the growing EV market. As the nation moves towards an electrified future, Deepal's entry is poised to play a pivotal role in shaping the automotive landscape.
