Stronger, fitter, stylish: The activewear boom in Dhaka
Bringing fashion in fitness fuels a thriving activewear market, with local brands blending performance, range, and accessibility for everyday athletes and gym goers
Breathable workout clothes, whether leggings or shorts, performance tops, supportive footwear and accessories such as a gym bag, water bottle, and sweat towel—these are the essentials of any gym routine.
Fitness today is not just about exercise; it is also about style. And with more options available than ever, choosing the right activewear has become part of the fitness journey itself.
Tahira Haque is a Dhaka-based banker and fitness enthusiast. Not more than a decade ago, she, like many others, would have had to hunt for gym clothes in shops opposite Dhaka College.
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Choice was scarce, and quality often fell short of expectations. Today, the market has changed for the better. A growing number of local brands are creating activewear that rivals international labels in design, comfort, and performance—while catering to the specific needs of Bangladeshi consumers.
One of the brands leading this change is Turaag Active, which has made a name for itself by using export-quality materials to ensure comfort and durability. Designed to handle intense workouts as well as casual wear, Turaag's collections strike a balance between style and function.
From people in the media to average fashion enthusiasts, everyone wants not just to work out but also to look good while they break a sweat.
Turaag Active's high-waisted leggings, sports bras, and sleeveless tops are among the most popular choices, offering both support and style. Men can choose from compression leggings, shorts, and the Urbanmove range of t-shirts and seamless polo shirts. The convenience of ordering online, alongside the option to try pieces in-store across Dhaka, makes the brand accessible to busy professionals like Tahira.
"It has become so convenient for me to just buy sports bras and leggings online instead of roaming around for hours opposite Dhaka College, where I would sometimes leave empty-handed," she explained.
Another brand making waves is ND, known for sleek designs and performance-driven collections. Their standout items include the PowerFlex Tee and Pro-Lift Joggers for men, both of which combine a snug fit with flexibility—ideal for weight training, cardio, or general workouts.
What sets ND apart is its inclusive sizing, making its pieces more accessible and versatile, with many items suited to both men and women.
Among the pioneers of home-grown activewear is Dour, a brand that champions local fabrics and craftsmanship. Founded by Abid Alam Chowdhury, Dour has built a reputation for innovative designs that extend beyond the basics of gym clothing.
"I started this brand to showcase Bangladesh's talent and craftsmanship, providing athletes with quality sportswear made with pride here at home," Abid shared.
Dour's commitment to design and functionality has helped it stand out, appealing to consumers who want something more than plain workout gear.
Fitness has become mainstream in Dhaka, and the demand for clothing that is both functional and stylish has followed. From yoga classes to running tracks, people are choosing gear that matches their personality as much as their performance needs.
Active wear no longer needs to be bland. Bright colours, tailored fits, breathable fabrics, and versatile designs are now widely available. Women can match high ponytails or braided hairstyles with chic sports bras and leggings, while men can lean towards performance t-shirts that transition easily from the gym to casual outings.
As more brands invest in inclusivity, diversity in sizing, and modern designs, Bangladeshi consumers are discovering activewear that not only fits better but also feels empowering. This accessibility is helping to broaden participation in fitness, making it less intimidating and more enjoyable for everyone.
The fitness movement in Bangladesh shows no sign of slowing. With gyms, yoga studios, and running groups expanding across cities, the demand for reliable, fashionable activewear will only continue to grow.
Local brands such as Turaag Active, ND, and Dour are positioning themselves to meet this demand, combining quality with creativity.
Whether breaking a sweat in the gym or heading out for a casual walk, today's Dhaka consumers have more choices than ever before. Activewear is no longer just about exercise—it has become part of everyday fashion.
