Bangladeshi Functional Food Company Makes Historic US Market Entry
Organic Nutrition Limited (ONL), a pioneering Bangladeshi company, has successfully entered the highly competitive U.S. and global markets with its formulated functional food products.
Following approval from the United States Food and Drug Administration (USFDA), these products are now available in U.S. supermarkets and on Amazon USA, marking a significant milestone for Bangladesh in the international health and nutrition industry.
Formulated functional foods are gaining global recognition for their ability to enhance overall health, boost immunity, and prevent chronic illnesses. Unlike medicines or dietary supplements, these foods are safe for daily consumption and provide scientifically proven health benefits. Examples include omega-3 fatty acids, which support heart health, and probiotics, which promote a healthy digestive system. Countries like Japan have even categorized such products as "Foods for Specified Health Uses (FOSHU)."
Bangladeshi Products Gain Global Acclaim
Keep updated, follow The Business Standard's Google news channel
ONL's flagship products—Karkuma Joint Guard, Karkuma Organic Healthy Gut, Karkuma Immune Plus, and Karkuma Organic Honey—have received strong approval from Bangladeshi consumers. Over the past three years, the company has reached 1.23 million customers, with an impressive 67% making repeat purchases. In just the past six months, 270,000 people have tried these products, and 71.32% placed subsequent orders.
The company, founded in 2016, has built its reputation on rigorous research and development supported by leading institutions such as Dhaka University, Chittagong University, and BIRDEM. Its production process adheres to international standards, earning certifications such as USDA Organic, IFOAM membership, CODEX GMP, and ISO 22000:2018.
Strategic Partnerships and US Market Entry
In March 2024, U.S.-based Teal Gaia conducted an in-depth review of ONL's research and production facilities in Bangladesh. Impressed by the company's adherence to global quality standards, Teal Gaia placed significant orders for products like Joint Guard, Immune Plus, Cycle Comfort, and Turmeric Booster. These products entered the U.S. market in November 2024 and received USFDA approval after comprehensive testing and assessments.
A Vision for the Future
ONL's success in the U.S. market is only the beginning. The company is actively preparing to expand into European and UAE markets. By reversing the trend of importing high-quality products into Bangladesh, ONL is establishing itself as a global exporter of premium formulated functional foods.
This achievement represents more than just a business milestone; it's a matter of national pride. Bangladesh is now showcasing its ability to meet and exceed international standards in the competitive health and nutrition sector.
With this breakthrough, Organic Nutrition Limited not only highlights the potential of Bangladeshi businesses on the global stage but also sets a benchmark for innovation and quality in the functional foods industry.
