Bangladesh apparel prices drop nearly 4% in EU amid weak demand, rival push
Eurostat data, analysed by the Bangladesh Apparel Exchange, shows EU apparel imports grew 2.10% to €90 billion last year, driven by a 13.78% rise in volume, while average unit prices dropped 10.27%.
In Bangladesh's largest export market, the European Union (EU), apparel unit prices fell 3.84% in 2025 compared to 2024, amid sluggish European demand and aggressive competition from major exporters like China and India.
Analysts say this surge was partly driven by US tariff barriers, pushing non-US shipments toward Europe.
Eurostat data, analysed by the Bangladesh Apparel Exchange, shows EU apparel imports grew 2.10% to €90 billion last year, driven by a 13.78% rise in volume, while average unit prices dropped 10.27%.
Bangladesh's apparel exports to the EU rose to €19.41 billion from €18.32 billion in 2024 – a 6% growth – but unit prices fell 3.84% as volumes outpaced value growth. December alone saw a 12% year-on-year drop in unit prices.
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Fazlul Haque, managing director of Plummy Fashions, told The Business Standard, "Demand in Europe has not increased much, while due to higher tariffs in the US, countries like China are exporting less there and pushing more into the European market to offset losses. As a result, prices are falling, and we are also forced to sell at lower prices."
China's apparel exports to the EU rose 1.17% in value to €26.58 billion, despite a 9.38% fall in unit prices. Mohammad Abdur Razzaque, chairman of Research and Policy Integration for Development (RAPID), said, "Demand has not grown much as some European countries are under economic pressure. At the same time, US tariffs are pushing exporters into Europe, which is affecting prices."
He added that prices may recover slightly in the short term, but over the next two to three years, pressure is likely to return as India and Vietnam gain zero-tariff access under EU free trade agreements. Eurostat shows unit prices fell for almost all major exporters except Vietnam, whose exports rose 10% with a 4.51% unit price increase.
Nearly half of Bangladesh's apparel exports are destined for Europe. In FY2024-25, Bangladesh exported around $40 billion worth of ready-made garments to the global market.
